OverviewDigital Marketing Architect – Docklands London. This is an exciting senior-level position to direct the online marketing strategy for a bank based in the Docklands, London.You will be an expert in online digital marketing architecture as a Business Digital Architect with at least 7 to 10 years of experience at a senior level.Our client is a bank that wants to engineer additional revenue streams from the large database of customers by upselling to them. You will work with stakeholders to devise a digital strategy and leverage multiple revenue streams they are looking to tap into, as a techno-functional architect who understands Realtime Ad Intelligence and uses this information with various CRM tools.ResponsibilitiesDevelop strategy using digital marketing technology with aim to increase customer engagement and conversion.Advise on optimization strategies to increase the effectiveness of marketing.In-depth experience integrating components to deliver digital marketing solutions, including consumer databases, public-facing websites, consumer preference & activity tracking solutions, multi-device consumer targeting tools, consumer segmentation & analytics, and multi-channel consumer contact solutions (e-mail, SMS, mobile, etc.).Experience in creating solutions for targeted marketing to consumers via 3rd-party channels including social media.Articulate and define a compelling and holistic digital marketing strategy to support business growth and revenue targets.Marketing cloud knowledge with technologies like DMP platforms (Krux, BlueKai, etc.) and Ad Server technologies (OpenX, SAS Ad Server, Adobe T&T, etc.).Knowledge of various DMP data segments and providers available in the UK banking and financial domain.Business use case definition, experience with data onboarding solutions, mapping of 1st, 2nd and 3rd party data and driving marketing audience segments and new business revenue opportunities.Develop and outline audience strategy recommendations to better understand the consumer base.Assess and evaluate current offerings within the DMP landscape, providing POVs on the data marketplace in the UK.Experience with inventory management platforms that overlay ad-serving systems or data-targeting platforms and ad delivery.Collaborate with stakeholders to deliver digital marketing solutions that meet business objectives.DetailsDuration: 6 to 12 months.Rate: negotiable, circa £600 to £800 per day.RequirementsSenior-level expertise in digital marketing architecture and a techno-functional mindset.Proven track record in digital marketing strategy, CRM integration, and data-driven audience targeting.Strong knowledge of DMPs, ad servers, and data onboarding in the UK banking/financial sector.Excellent stakeholder engagement and ability to articulate strategy and ROI. #J-18808-Ljbffr