Main purpose of post As Digital Marketing and Social Media Officer, you will play a vital role in growing the online presence of Weston Park Cancer Charity and deepening engagement with supporters, clients, and the wider public, ensuring our message reaches the right audiences in the most effective ways. You’ll have prime responsibility for managing our social media channels, supporting the rest of our Marketing team to create digital content and campaigns that raise awareness, promote fundraising, and share the stories of those we support. This is a hands-on, creative role that would suit someone passionate about social media, digital marketing, and making a difference in the lives of others. This role will: • Support the develop of and implement social media strategies to increase engagement, reach and donations. • Have prime responsibility for the charity’s social media channels (Facebook, Instagram, LinkedIn and TikTok), ensuring consistent, engaging, and mission-led content – planning, scheduling and publishing content. • Manage the digital marketing content calendar and coordinate content with the Marketing team. • Create a variety of digital content, including graphics, videos, reels, stories, blogs, and animations. • Monitor and, where appropriate, respond to, and engage with followers and messages, providing a warm and professional tone, ensuring messaging is in line with the Weston Park Cancer Charity tone of voice. • Coordinate paid social media campaigns using Meta Business Suite. • Track performance metrics and provide reports on engagement, growth, and reach, making recommendations for improvements • Collaborate with the Marketing team to create, develop and execute digital marketing campaigns for awareness, fundraising, and service promotion. • Assist with keeping the charity’s website content up to date • Assist with email marketing campaigns and manage the charity’s regular e-newsletter using tools such as Mailchimp. • Assist with Google Analytics and Google Ads. • Ensure all content is inclusive, accessible, and aligned with brand guidelines and values. • Stay up to date with trends in digital communication and identify opportunities for innovation. • Ensure that all activities and contacts are managed through Weston Park Cancer Charity systems and procedures, including the social media policy

What you do We are seeking a highly motivated individual who shares our values to join Weston Park Cancer Charity’s busy charity team. Our Digital Marketing and Social Media Officer will play a vital part of our team and help us to deliver our vision: a better life for those living with, and beyond, cancer in our region. If you are interested in progressing your career within an organisation which makes a real difference to the lives of thousands of people, we’d love to hear from you.

About you:  Experience managing social media platforms in a professional setting.  Strong writing and storytelling skills, with the ability to craft engaging and compassionate content.  Ability to create and edit basic digital graphics and short-form video content e.g. Instagram Reels and TikToks.  Confidence with social media scheduling tools and analytics platforms.  Basic knowledge of website content management systems (e.g. WordPress).  Basic knowledge of email marketing tools (e.g. Mailchimp).  Basic knowledge of Google Ads.  Basic understanding of SEO principles. How to apply Closing date: Sunday 14th September @11.59pm Interview date: Wednesday 1st October Application format: Please send a CV and covering note demonstrating that you have read the job description / person specification and how you meet the essential and (where relevant) desirable criteria for this role. This can include skills, training, membership of professional bodies and experience. The covering note will form a key part of the recruitment process and you should demonstrate your suitability for the role in no more than one page. Weston Park Cancer Charity is committed to promoting equality of opportunity and values diversity of culture among our staff. All applications are anonymised as part of the selection process, so please do not forward any documents in PDF format.