Digital marketing and social media managerDigital marketing and social media managerGet AI-powered advice on this job and more exclusive features.Are you an experienced, creative and results-driven digital marketing professional, content creator or online journalist ready for a fresh challenge? Do you have a passion for social media and a positive, enthusiastic attitude?An exciting opportunity has arisen to join Peebles Media Group – Scotland’s leading independent publisher – as digital marketing and social media manager on its wedding title, Tie the Knot Scotland.Scotland’s number one wedding title is filled with advice and inspiration to make planning a Scottish wedding stress-free and fun. It connects couples to the suppliers they need to know about and shines a spotlight on the best venues across the country.The role of digital marketing and social media manager works closely with the advertising and editorial teams and is responsible for creating and optimising digital content and output, making sure it follows brand standards and grows traffic and engagement across all social and web channels.You will come on board at an exciting point in the title’s evolution as it continues to implement a new digital strategy that's full of opportunities for growth and innovation.What you will be doingWorking as part of the brand’s small team, you’ll be responsible for:Taking a lead role in driving and growing traffic to Tie the Knot Scotland’s website and custom-built directoryUsing Google Analytics 4 to monitor, analyse and report website and campaign statistics and trends to internal stakeholders and clientsProducing accurate, well-written articles with a focus on SEO on wedding-related topicsPlanning, creating and scheduling engaging multi-platform content in a consistent voice across the brand’s social media channels, with a particular focus on short-form video contentMonitoring messages, comments and tagged posts across social media channels and implementing the appropriate responses and proactive initiativesGrowing followers and engagement across all social channels via paid and organic campaigns and creative ideasWorking with the editorial and advertising teams to develop social media strategy and calendarActing as a social media advocate and brand guardian, providing social media guidance/ knowledge to the wider team as requiredLiaising with advertising clients to fulfill digital packages and support business objectives, including paid-for social media campaigns, bespoke newsletters, online advertorials and moreIdentifying future opportunities for content and revenue streams across all digital platformsFilming and editing video content for social media, making use of the latest trends and trending audioManaging website content and directory-related adminWhat we are looking for from youThe role is full time and office based (35 hours per week, Mon-Fri).You’ll have:Minimum 2 years experience working as a digital marketing professional, content creator, online journalist or similar with proven track record of growing engagement, traffic and followers across a variety of digital platformsExcellent working knowledge of Google Analytics 4Competence in using a content management system (ideally Umbraco), design and image editing tools (e.g. Photoshop and Canva), and a variety of social media scheduling appsA solid understanding of SEO strategies, tools and implementation of such, including an awareness of how to optimise content for AIThe ability to write clean and compelling copy, whether for short-form captions or long-read articles, and the confidence to edit others’ copy for SEOAn aptitude for filming and editing video content and turning it into captivating visual storiesYour finger on the pulse when it comes to social media – you’ll know what trends to tap into and demonstrate a passion for engaging current followers and building new audiencesSuperb organisation and admin skills with the ability to juggle multiple projects/features at a timeLots of creative ideas, a solutions-based approach, attention to detail and the ability to work proactively and accurately under pressureEnthusiasm and initiative and, ideally, an interest in weddings, celebrity, fashion and lifestyle contentSalary: around £25,000-£30,000, depending on experience.Closing date: 16th July 2025 .In-person interviews are likely to take place the week of 28th July.To apply, please email a CV, cover letter and links to five pieces of online/social media content that you’ve been responsible for to:Beth Forsyth, editor of Tie the Knot Scotland magazine (beth.forsyth@peeblesmedia.com).Email subject should be 'Digital marketing and social media manager application'.Your cover letter should say briefly why you should be considered for the role and what excites you about weddings in Scotland.Seniority levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesBook and Periodical PublishingReferrals increase your chances of interviewing at Peebles Media Group by 2xGet notified about new Social Media Manager jobs in Glasgow City, Scotland, United Kingdom.Glasgow, Scotland, United Kingdom 19 hours agoGlasgow, Scotland, United Kingdom 1 month agoGlasgow, Scotland, United Kingdom 22 hours agoGlasgow, Scotland, United Kingdom 1 month agoGlasgow, Scotland, United Kingdom 2 weeks agoGlasgow, Scotland, United Kingdom 3 days agoMarketing and Business Development Manager - 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