Senior Account Lead & Head of Business Development at Flourish Marketing Ltd

JOB PURPOSE

As a digital marketing account manager, you will often be the key point of contact for a client, taking briefs, feedback and ensuring that communication with the client is timely and organised. Leadership and accountability for client work and performance is an important part of this role. You won’t be scared to challenge clients and colleagues to ensure that the highest quality of work is delivered.

Responsibilities

• Recommend best practice to clients and manage the delivery of recommendations
• Devise strategic and tactical plans for client projects across the full range of marketing communications channels including social, digital, advertising, print, events
• Plan, organise, and implement workloads in the agency in order to deliver on time and in-budget
• Plan, implement and monitor SEO activity in order to improve rankings and drive organic traffic, leads and sales
• Manage and optimise PPC campaigns to drive traffic and maximise ROI
• Conduct keyword research, craft compelling ad copy, and analyse performance to ensure success
• Develop, monitor, and optimise paid social campaigns as required to meet client objectives
• Amplify reach across multiple social media channels including LinkedIn, Snapchat, Instagram, Meta and Tik Tok where appropriate
• Research, write and amplify written content for all clients
• Test variable website content to optimise for UX and customer experience, website conversions and drive sales performance
• Devise and deliver high performing email campaigns, with focus on client objectives whether revenue or form fills
• Monthly reporting / actionable insights from key performance indicators
• Keep up to date with digital trends and introduce new ideas to help develop client digital channels
• Support for wider client strategy implementation across the spectrum of marketing tools of the trade

Experience & Qualifications

• A relevant qualification to degree level or equivalent professional qualification
• Minimum 3 years digital marketing experience
• Experienced account lead, comfortable communicating and leading client accounts
• A self-proclaimed lover of all things digital, with the willingness to keep up to date with industry best practice
• Experience with SEO
• Experience in PPC campaign management
• Experience with paid social media campaigns
• Knowledge of relevant digital analytical and reporting tools
• Working knowledge of web content management systems
• Experience using Social Media management and publishing tools
• Creative and innovative in approach
• Proactive, enthusiastic and self-motivated. Solutions-driven in approach
• Focused, strong attention to detail

Closing date for applications is Thursday 11th September and interviews will take place on week beginning 15th September, in person at our offices.

Salary Circa – £30-35k (Depending on experience)

Location – Hybrid

Please send your CV and a covering letter to jena@flourishmarketing.co.uk.