Digital Marketing Account Manager

Department: Operations

Employment Type: Full Time

Location: Bedford (Hybrid)

Reporting To: Emma White

Compensation: £32,000 - £40,000 / year

Description

• Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
• SBC Marketing & Services Provider of the Year 2022
• Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
• Best PPC Campaign (Large) at the 2024 UK Search Awards
• Our Head of Paid Media won Rising Star at the 2024 UK Search Awards

Key Responsibilities

• Build and deepen trusted relationships with key iGaming clients, acting as their main point of contact across services.
• Have meaningful, commercially focused conversations that uncover opportunities and strengthen stakeholder trust.
• Deliver seamless, on-brief, on-budget campaigns through expert project management and cross-functional collaboration.
• Take ownership of Statements of Work (SOWs), managing delivery timelines, risks, and internal expectations with precision.
• Champion our clients’ businesses internally—so we’re always aligned with their commercial goals and one step ahead of their challenges.

• Implement bespoke account development plans that ensure long-term satisfaction, retention, and growth with the support of your Account Director.
• Identify upsell, cross-sell, and referral opportunities that add real value, and work with the leadership team to bring them to life.
• Lead strategy sessions, key account plans, and performance reviews—positioning Receptional as the agency that truly “gets it.”

• Immerse yourself in our clients’ worlds: their goals, pain points, brand personality, and industry landscape.
• Use this knowledge to steer campaigns, shape service delivery, and unlock smarter, sharper opportunities.
• Share key insights across internal teams, ensuring everyone is informed, aligned, and pushing in the same direction.

• Work hand-in-hand with our SEO, paid, content and PR teams to deliver high-impact, integrated campaigns.
• Partner with marketing to connect clients to Receptional-led value-adds—events, thought leadership, insight reports and more.
• Facilitate and drive internal planning sessions, helping teams prioritise opportunities and flag risks proactively.
• Ensure meetings, reporting, and updates flow efficiently, internally and externally.

• Take the lead in onboarding new clients alongside the Account Director and service leads.
• Set the tone from day one—aligning expectations, defining deliverables, and showing what best-in-class service looks like.
• Ensure the full onboarding admin process runs smoothly—from research and profile creation to internal kick-off and cadence planning.

• Accurately forecast and track client revenue, regularly reviewing spend vs. budget and flagging any challenges early.
• Support Client Services in refining account processes and systems, ensuring we stay lean, agile, and performance-focused.

• Client Retention: Key accounts renewed and retained annually
• Client Satisfaction: Improvements in NPS and qualitative feedback
• Revenue Growth: Consistent growth across your portfolio
• New Opportunities: Volume and value of upsell, cross-sell, and referral leads
• Strategic Impact: Frequency and depth of meaningful client conversations

Skills Knowledge and Expertise

• Passion for digital marketing—and a solid grasp of the fast-paced, competitive iGaming landscape.
• A confident, consultative communicator with a track record of building relationships and supporting to drive account growth.
• Knowledge across core digital channels—SEO, PPC, content, social, PR—and the tools that power them (e.g., GA, GSC, Ahrefs).
• A natural organiser and problem-solver, able to balance multiple priorities without losing sight of the details.
• Entrepreneurial spirit—you bring energy, ownership, and ideas to the table.
• You’re as comfortable presenting to clients as you are coordinating across internal teams.
• You’re collaborative, proactive, and up for a challenge. In short: you’re ready to go all in

Our Values and Benefits

• Weekly all-agency meetings to keep you in the loop
• Company-wide quarterly business reviews
• A clear pay framework and role progression through our skills matrix
• Yearly appraisals and weekly 1-2-1s
• Profit-related bonuses paid twice a year, split equally across the team

• Access to Mental Health first aiders
• 6 paid-for counselling sessions per year
• Annual health checks and flu jabs
• Enhanced maternity & paternity pay
• Work abroad policy
• Strong employer pension contributions
• Generous employer pension contributions, with enhanced rates for senior staff

• Hybrid working (3 days in the office, 2 days from home)
• 25 days' holiday, plus an extra day each year of service (up to 30 days)
• A modern Bedford HQ with table tennis, darts, and space to think
• Your Birthday off
• Cycle-to-work scheme
• Monthly rewards recognising those going above and beyond

• Quarterly focus groups – your voice shapes how we work
• Whole-team away days (think axe throwing, canoeing, falconry…)
• Team fundraising for our charity of the year
• Volunteering policy with 2 paid days off a year to support causes you care about
• Celebrations and cultural activities

• A dedicated Training Academy with 40+ hours of learning a year
• Access to Industry events
• Peer mentoring, knowledge-sharing and personal development planning
• A culture that encourages “why?” and “what if?”