Overview

Digital Analytics Assistant Manager (Marketing) role at Lloyds Banking Group. Location: London or Bristol. Salary: £47,790 to £73,000pa (dependent on location and experience). Hours: 35 hours, full time. Working pattern: hybrid, with at least two days per week at one of the listed hubs.

Join the Marketing Effectiveness team within Customer Insights, Planning & Effectiveness, part of the Brands, Marketing & Experience (BMX) team. The BMX function focuses on creating strong, inclusive, sustainable brands that enhance customer experience and support growth. This role involves transforming complex digital data into actionable insights to drive smarter marketing decisions and improve marketing ROI.

About the Role

We are looking for a curious and data-driven Assistant Manager, Marketing Analytics to join our growing Marketing team. If you enjoy working with data, uncovering insights, and helping shape marketing strategy, we’d love to hear from you.

You will support the delivery of marketing performance insights across digital, CRM and ATL channels, and work with senior analysts, media teams and marketing stakeholders to evaluate campaign effectiveness, build attribution models, and contribute to marketing mix modelling (MMM) projects. You’ll help turn data into stories to help the business understand what’s working, what’s not, and where to optimise for better results.

Key responsibilities

• Support the development and maintenance of attribution models to evaluate channel performance.
• Assist in the delivery of marketing mix modelling (MMM) projects in collaboration with internal teams and external partners.
• Analyse campaign performance across digital, CRM, and ATL channels to identify trends and opportunities.
• Translate data into clear insights and recommendations that support marketing decision-making.
• Collaborate with platform and channel teams to ensure accurate tracking and measurement.
• Contribute to test-and-learn initiatives by supporting the analysis of A/B and multivariate tests.
• Present findings in a clear, engaging way to both technical and non-technical stakeholders.

About you

• Experience in a marketing analytics or performance analytics role.
• Understanding of digital attribution techniques (e.g. last-click, linear, time decay, data-driven, multi-touch) and marketing mix modelling (MMM) principles.
• Proficiency in tools such as: Data & Querying: Python, R, SQL, Excel, BigQuery.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to communicate insights clearly and confidently to a range of audiences.
• A proactive mentality with a willingness to learn and grow in a fast-paced environment.

What we can offer you in return

• Discretionary annual group performance share bonus.
• Generous employer pension contribution up to 15%.
• Private medical health cover.
• Access to share schemes and staff discounts.

Equal opportunities

Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We welcome applications from under-represented groups and are disability confident. If you would like reasonable adjustments to be made to our recruitment processes, please let us know.

Other

If this role sounds of interest, we’d love to hear from you.

Location notes: London or Bristol. This role is posted for immediate consideration. Referrals increase your chances of interviewing at Lloyds Banking Group.