Overview

Join to apply for the Deputy Head of Marketing role at The Old Vic

Department/Team: Marketing & Commercial

Location: Hybrid mix of home working (two days per week) and from The Old Vic (three days per week)

Hours: Full-Time (40 hours per week, Monday to Friday; additional hours may be necessary to fulfil the post)

Contract: Permanent

Salary: £42,900 to £44,900 (dependent on experience)

Role Summary

• Under the direction of the Chief Marketing Officer, and in support of the Head of Marketing & Insights, be responsible for marketing and sales at The Old Vic in order to increase audiences, achieve targets and promote The Old Vic brand to its fullest
• Lead the day-to-day delivery of the marketing campaigns and design teams
• Act, alongside the Marketing & Commercial team, as brand guardian to ensure the protection of The Old Vic brand at all times
• As part of the wider strategic vision, increase audiences by embracing new and innovative ways of working with the assistance of the Marketing & Commercial team

Your Team

The Deputy Head of Marketing will report to the Head of Marketing & Insights and will work closely with the Marketing & Commercial team to lead the marketing and income generation functions of The Old Vic. They will line manage a Senior Marketing Manager and the in-house Design function.

Areas of responsibility

• Be a leader in ensuring the Marketing & Commercial team maintain productive and effective communications with all departments across the organisation
• Ensure the implementation of creative, targeted and energetic marketing campaigns to build audiences and achieve Box Office targets
• Lead on production marketing campaigns in collaboration with the Senior Marketing Manager and Marketing Manager
• Lead the Design team in the creation and implementation of all design output
• Collaborate with the Communications and Content team and the Marketing Manager (Commercial) to ensure the delivery of creative campaigns that support productions, projects, commercial income streams and brand initiatives
• Lead, in collaboration with the Head of Marketing & Insights, all Season and show on-sales
• Monitor and track campaign activity and its impact on sales to hit targets
• Maintain working relationships with external marketing agencies and provide leadership in media campaign planning to Senior Marketing Manager and Marketing Manager
• Oversee show marketing campaign budgets with support from Head of Marketing & Insights
• Lead on the production of season and production artwork, including photoshoots
• Liaise with the Production team regarding contractual terms relating to publicity materials
• Provide coordinated marketing leadership on production campaigns to foster collaboration and achieve sales targets

General Duties

• Provide the Box Office team with specific marketing information on each production to aid selling
• Provide marketing support and advice for all other areas of The Old Vic
• Regularly attend all of The Old Vic’s productions and events
• Represent The Old Vic at internal and external meetings and feedback on relevant topics
• Deputise for the Head of Marketing & Insights

This is not an exhaustive list of duties and the theatre may allocate other tasks of a similar nature at any time.

Person Specification

Essential

• Proven experience at a managerial level in marketing, sales and in working with a press/PR team
• Self-motivated
• Able to manage concurrent projects to tight deadlines and work with competing demands
• Knowledge of box office and ticketing systems with experience in reporting
• Excellent written and verbal communication skills and confidence in a creative environment
• Excellent planning and organisational skills
• Experience working in a cultural organisation and liaising with creative stakeholders
• A strong visual flair and attention to detail
• Ability to work collaboratively within small and large teams, managing multiple opinions
• Proven experience of setting and managing budgets

How To Apply

We understand that everyone is different and you can apply in whichever way best shows your skills and experience. There are a range of ways to apply:

• Sending a short video file (no longer than two minutes) detailing your experience, why you are applying for the role and what about working at The Old Vic interests you
• Sending a short audio file (no longer than two minutes) detailing your experience, why you are applying for the role and what about working at The Old Vic interests you
• Completing our application form
• Uploading your CV and covering letter, explaining why you are interested in the role and working at The Old Vic

As a Disability Confident employer, The Old Vic will invite applicants with disabilities who meet essential criteria to interview. If volumes require prioritisation, shortlisting criteria may be adjusted, ensuring no disadvantage to disabled applicants.

All appointments are subject to satisfactory references and proof of eligibility to work in the UK.

The Process

The recruitment process for this role will be two stages:

• 1st stage virtual conversation
• 2nd stage in-person conversation
• You may be asked to complete a work-based skills assessment or challenge

The closing date for this role is 13 October 2025 at 10am. First conversations are likely to take place Friday 24 October 2025.

Equal Opportunities

We actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us. We are particularly keen to receive applications from people of the global majority, LGBTQ+, neurodiverse and disabled candidates. We may take positive action to increase employment of under-represented groups. We may reimburse reasonable travel costs if attending a conversation and facing financial difficulties. We partner with inclusive organisations; read our FAQs for more information.

Job details

Seniority level: Director

Employment type: Full-time

Job function: Marketing and Sales

Industries: Performing Arts