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Demand Generation Marketing Manager

The Global Demand Generation Marketing Manager will lead and implement marketing strategies to drive pipeline generation for The Insurer products across global markets. The role will work closely with sales teams and other internal functions such as product management, customer success, pricing and revenue optimization, finance and operations to develop effective marketing campaigns and strategies to support pipeline generation efforts.

About the Role

As a Global Demand Generation Marketing Manager, you will:

• Design and execute marketing campaigns to drive leads, nurture, and convert across multiple audience groups

• Utilize internal, external and social channels to build a campaign

• Work with partners to build industry relationships and access channels to target audience groups

• Budget planning and RoI tracking

• Develop value based copy , content & campaigns to drive leads

• Execute and manage processes to ensure smooth operation of strategic marketing plans, performance measurement and marketing infrastructure understanding and useage

• Collaborate on the execution of worldwide, regional or local marketing and promotional activities and coordinate marketing deliverables and related activities across key internal cross-functional group

• Work alongside the sales team to ensure incoming leads are effectively utilized / useful / and lead to conversion

• Utilise tracking data and analytics to build and inform campaigns

• Build and manage sales decks for event and advertising clients

• Develop and execute content marketing plans in alignment with product strategy, business objectives , and demand generation pipeline goals

• Create and curate content marketing materials, media, sales enablement tools, and other communications assets

• Contribute ideas, research topics and develop relevant content to support the broader content marketing editorial calendar

• Create keyword-optimized content for organic search visibility

About You

To be our Global Demand Generation Marketing Manager, you will likely have:

• Bachelor's degree in Marketing, Business Administration, or related field preferred. Master's degree a plus.

• Proven experience (typically 4+ years) in B2B demand generation/lead generation roles preferably within professional services or technology industries.

• Experience managing digital marketing channels including email, social media, SEO/SEM, and display advertising.

• Excellent project management skills with ability to prioritize multiple projects and deliver against tight deadlines.

• Exceptional communication and presentation skills with the ability to communicate complex ideas clearly and persuasively

• Ability to build strong relationships internally and externally at all levels of the organization.

• Ability to influence without authority and work collaboratively across functional areas.

• Ability to analyze data and use metrics to inform decision making and measure the effectiveness of marketing initiatives.

• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

• Ability to think strategically and develop innovative marketing strategies that align with overall business objectives.

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What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here .

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More information about Thomson Reuters can be found on thomsonreuters.com.

Thomson Reuters informs the way forward by delivering trusted content and technology that professionals and institutions need to make the right decisions. We are modernizing the pillars of society through the digitalization of the tax and legal professions, the free press, commerce, and the rule of law, and elevating the way professionals and institutions work.

Discover how Thomson Reuters approaches AI innovation as Chief Product Officer David Wong breaks down the essential components.