Demand Generation Marketing Manager - 12 Months Maternity Cover
3 Days Old
Who we're looking for
Please note this is a 12-month fixed-term contract to provide maternity cover, with an expected start date of September 2025. However, there is potential for this role to transition into a full-time permanent position as the business continues to grow.
The Demand Generation Marketing Manager is responsible for developing and executing strategies that drive awareness, engagement, and demand for Transparity's products and services. This includes managing paid media and directory listings, email marketing, website optimisation and demand generation campaigns to drive the quality and quantity of leads to hit business goals. A couple of sentences about the purpose of the job and the main responsibility.
What you'll be delivering
Strategy Development
Develop and implement comprehensive demand generation strategies to drive target leads and pipeline.
Reviewing and choosing supporting tools to help with targeted outreach and nurture etc.
Campaign Management and Lead Generation
Plan, execute, and optimise multi-channel ABM marketing campaigns to attract and convert prospects into qualified leads, including.
Email nurture - setting up and managing email nurture streams including lead scoring and handover to sales.
Paid social media and content ads ...
- Location:
- Edinburgh
- Job Type:
- FullTime
- Category:
- Management & Consultancy