Join to apply for the Customer Marketing Manager - US Market - 4 Month FTC role at Financial Times

Join to apply for the Customer Marketing Manager - US Market - 4 Month FTC role at Financial Times

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role

FT Professional is seeking an experienced B2B Marketer for a 4-month contract role starting from September, based in London or New York. This role supports a key strategic initiative to activate, engage and retain our US customers through personalised, multichannel campaigns that champion FT journalism and products. The ideal candidate will be a proactive, data-driven marketer with deep understanding of the US market and experience executing digital, CRM, and referral-based campaigns.

Key Responsibilities

Activate New Users

• Partner with Product, Sales, CS, and Operations to address licence utilisation and activate users.
• Execute ABM campaigns using Demandbase, targeting verticals with relevant content.
• Pilot referral strategies to build user advocacy and measure impact.
  
  

• Develop and implement a tailored US onboarding strategy across email and onsite touchpoints.
• Use customer insights to identify friction points and user needs.
• Collaborate with MarTech and Automation teams for seamless programme delivery.
• Define and report on engagement benchmarks, optimising performance.
  
  

• Build personas and messaging aligned with global value propositions in collaboration with Product Marketing.
• Create email, blog and video content that speaks to US corporate audiences.
• Lead advocacy content efforts with Customer Success, including vertical-specific testimonials.
• Track impact of content on user engagement, advocacy and retention.
  
  

• Minimum 5 years in digital/email marketing with proven campaign execution and analytics experience.
• In-depth knowledge of the US market, with the ability to localise global strategies.
• Proficient in ABM platforms (Demandbase preferred) and CRM tools.
• Strong background in B2B/SaaS marketing lifecycle strategies.
• Experience in multi-format content creation and strategic rollouts.
• Skilled in project management, cross-functional leadership and deadline delivery.
• Customer-focused with a data-driven mindset and technical marketing automation experience.
• Commercial acumen with a focus on growth and performance metrics.
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Newspaper Publishing, Online Audio and Video Media, and Book and Periodical Publishing

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