Job Title: Customer Marketing Executive

Location: Cardiff

Hours: 39 hours per week

Shift Patterns: Monday- Thursday 8.30am -5.00pm | Friday 8.30am - 4.00pm

Salary: Competitive salary DOE

Benefits: 30 days holiday | 20% Group Discounts | Pension

Our client is seeking a Customer Marketing Executive to join their Marketing Team. This role is responsible for proactive and reactive PR activity with the aim of building a positive brand image and driving awareness with new audiences. This position would suit someone who has a strong background in developing and implementing PR and Campaign strategies, organising events, and handling any potential crises. The role requires strong communication, interpersonal, and organisational skills.

Job responsibilities

Drive customer acquisition through media channels (website, social, in-store etc.) Create & maintain a Loyalty Scheme activity plan that drives additional revenue Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity Review ROI on all activity and provide regular stakeholder performance reports Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme Manage rewards to ensure they align with customer expectations and values. Create and maintain a clear communication plan. Respond to feedback, work...