Job Title: Customer Marketing Executive Location: Cardiff Hours: 39 hours per week Shift Patterns: Monday- Thursday 8.30am -5.00pm | Friday 8.30am - 4.00pm Salary: Competitive salary DOE Benefits: 30 days holiday | 20% Group Discounts | Pension Our client is seeking a Customer Marketing Executive to join their Marketing Team. This role is responsible for proactive and reactive PR activity with the aim of building a positive brand image and driving awareness with new audiences. This position would suit someone who has a strong background in developing and implementing PR and Campaign strategies, organising events, and handling any potential crises. The role requires strong communication, interpersonal, and organisational skills. Job responsibilities * Drive customer acquisition through media channels (website, social, in-store etc.) * Create & maintain a Loyalty Scheme activity plan that drives additional revenue * Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity * Review ROI on all activity and provide regular stakeholder performance reports * Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme * Manage rewards to ensure they align with customer expectations and values. * Create and maintain a clear communication plan. * Respond t...