Customer Lifecycle Executive – Italian Market

Location: UK, Gibraltar, Dublin, Italy (Remote considered)
Team: Marketing & Commercial
Reports to: Italian Growth Lead
Contract: Permanent

Are you passionate about player journeys, customer engagement, and data-driven marketing? We’re looking for a fluent Italian-speaking Customer Lifecycle Executive to join our Italian Growth Team and help shape the way we attract, retain, and re-engage our players.

In this role, you’ll design and deliver personalised lifecycle strategies that make a real impact — from seamless onboarding campaigns to rewarding loyalty and winning back lapsed players. Working closely with CRM, Product, Performance, and Commercial teams, you’ll ensure every player receives the right message, at the right time, with the right incentive.

What you’ll be doing

• Drive retention: Create engaging campaigns that reward long-term player loyalty.
• Support onboarding: Help new players get started with tailored rewards and experiences that keep them playing.
• Win back lapsed players: Design reactivation campaigns that give players a reason to return.
• Test & optimise: Run A/B tests, track KPIs, and use insights to continuously improve campaign performance.
• Collaborate cross-functionally: Work with CRM, Acquisition, BI, Product, Tech, and Commercial teams to align strategies.
• Report & share: Own reporting on lifecycle performance, sharing insights and recommendations with stakeholders.

What we’re looking for

• Fluency in Italian and English (written and spoken) – this is essential for the role.
• Some experience in customer lifecycle, onboarding, or retention marketing (ideally in online gambling, gaming, or a digital environment).
• A data-driven mindset – comfortable using insights to guide campaign strategies.
• Basic knowledge of executing campaigns (email, SMS, push) – experience with automation tools is a plus.
• Strong attention to detail and a passion for delivering excellent customer experiences.
• Collaborative team player with great communication skills.
• Curious about player behaviour and excited by the gambling and gaming industry – especially the Italian market.

Desirable skills:

• Familiarity with CRM platforms (AWS, Salesforce, Braze, etc.).
• Exposure to analytics tools (Google Analytics, Tableau, etc.).
• Interest in customer experience and player journey design.

Why join us?

• Be part of an ambitious growth project with the chance to make a tangible impact.
• Collaborate with talented colleagues across marketing, product, and tech.
• Develop your career in a fast-paced, data-driven environment.
• Work on campaigns that directly shape player experiences and business success.

Sound like the role for you? Apply now and help us build engaging, rewarding player journeys for the Italian market!