Overview

Join to apply for the Customer Insights Marketing Manager role at Unity Trust Bank.

Location: Birmingham/Hybrid | Permanent

Unity Trust Bank is committed to bold ambitions, straightforward in approach, inclusive thinking, and integrity and collaboration in all we do. We believe banking should serve the common good—and starts with understanding customers deeply and acting on what matters most to them.

As our Customer Insights Marketing Manager, you’ll lead in gathering and translating customer, market and competitor insights into actionable strategies that inform decision‑making across the business. From designing research programmes to championing our Insights Hub, you’ll ensure every voice—especially those of vulnerable customers—is heard and valued.

In line with Consumer Duty, you’ll help evidencing customer understanding and ensure our products, communications and services meet needs of those we serve. You’ll work closely with the Customer Council, act as its Secretariat, and support a culture of insight‑led decision making that puts customer outcomes at the heart of our marketing and commercial strategies.

Key Responsibilities

• Conduct and commission research to uncover customer needs, market trends and competitor positioning.
• Translate complex data into clear, actionable insights that inform marketing, product and commercial decisions.
• Lead the development of customer personas and Pen Portraits, including for vulnerable customer groups.
• Manage the Customer Satisfaction programme and ensure insights are accessible across the business via the Insights Hub.
• Support regulatory compliance by evidencing customer understanding and championing Consumer Duty.

If you’re passionate about turning insight into impact and want to help shape a fairer financial future, we’d love to hear from you.

The Full Job Description Is Available On Request.

We are proud to have an inclusive recruitment process, which we pride ourselves on flexing to be accessible to all. We believe inclusive and accessible recruitment opens our doors to a broader, more diverse talent pool—bringing in candidates with varied backgrounds, experiences, and perspectives. We strive for this diversity to strengthen our decision‑making, fuel creativity, and drive innovation across the bank.

If you are interested in joining the bank, we are committed to creating a process that meets your individual needs. We want to help you in whatever way you need to put your best, true self forward in our recruitment process, please reach out to Recruitment@unity.co.uk to discuss how we can collaborate with you on this.

If you require any this advert in a different or more accessible format, please contact Recruitment@unity.co.uk

Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Banking

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.