Overview Aston University is looking to recruit a proactive and detail-oriented CRM Marketing Systems Officer to support the use of Microsoft Dynamics and other systems for our Marketing Department. In this key role, you’ll be part of a centre of excellence for CRM across the University, working closely with colleagues in marketing, admissions, and recruitment to design, implement, and optimise communication journeys from enquiry to enrolment. You’ll support consistent CRM usage, campaign performance, data-driven insights, and the continuous enhancement of our student engagement activity. Responsibilities Design, implement and optimise CRM-enabled communication journeys from enquiry to enrolment. Support consistent CRM usage across teams, monitor campaign performance, and provide data-driven insights to improve engagement and outcomes. Collaborate with marketing, admissions, and recruitment to enhance student engagement activities. Qualifications This is an exciting opportunity for someone with experience in CRM systems, ideally within Higher Education. You’ll need excellent communication skills, a good understanding of CRM platforms (particularly Dynamics 365 and Gecko), and the ability to collaborate across a wide range of teams and stakeholders. Team and Culture Join us and be part of a friendly, innovative, and forward-thinking marketing and recruitment team that values creativity, collaboration, and continuous improvement. Visa Sponsorship This role may meet the requirements for Skilled Worker visa sponsorship. If you require sponsorship, Aston University will assess eligibility if you are shortlisted for the role. Please note we are unable to confirm individual eligibility before shortlisting. See here for more information on Skilled Worker visa eligibility: https://www.gov.uk/skilled-worker-visa #J-18808-Ljbffr