OverviewCRM Marketing Operations SpecialistRole: CRM Marketing Operations SpecialistIndustry: Media & EntertainmentSpecialism(s): CRM, Messaging, Braze, AEM, Quality Assurance, CRM Lifecycle Comms, Solution Design, Push, In-App, SMSType: Contract, Inside IR35Location: London (Hybrid)Pay Rate: 250 - 305 per dayStart: October 2025CPS Group UK are delighted to be working with a leading brand to appoint a CRM Marketing Operations Specialist to enable marketer strategies through knowledge and execution of messaging channel end-to-end solutions.The CRM Marketing Operations Specialist is accountable across the messaging lifecycle, from solution design to build and deployment, to understanding the impact of the campaign. The role is critical to ensuring high-quality user experience through a rigorous quality assurance approach and peer feedback.ResponsibilitiesBuild, test and execute CRM messages across the entire customer lifecycleContinually drive messaging optimization and best practice adoptionRun A/B and multivariate testsCoordinate with marketing teams to create and manage the end-to-end marketing campaign processCreate and manage project plans with clearly defined deliverables and resourcesWithin the team, coordinate CRM workstreams and prioritise effectivelyTrack and communicate CRM messaging progressMonitor messaging campaigns and initiatives, flagging and mitigating issues where requiredTraffic messages utilizing targeting capabilities, considering business goalsImplement and audit all analytic encoding to enable messaging effectivenessReport and analyse on message performanceEnsure CRM operations conform to regulatory standards (e.g. GDPR)Requirements2+ years of work experience in marketing operations, analyticsProficiency using Braze platformExperience in Marketing/CRM automation and personalisationActive certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)Understanding of messaging best practices (email, push, in-app)Strives for qualityHigh attention to detail and ability to readily spot potential bugs/issuesExcellent written/documentation skillsSkilled in Insights AnalysisWorking knowledge of SQLExperience working in agile teamsEffective communication skills with globally diverse culturesCurious and analytic mindset, striving to build expertiseMulti-lingual (desirable, excellent English language/written skills mandatory)How to applyFor more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK on (phone number removed) or email (url removed).By applying to this advert you are giving CPS Group (UK) Ltd authority to hold and process your data for this specific role and any other roles we may deem suitable to you over time. We will not pass your data to any third party without your verbal or written permission to do so. All incoming and outgoing calls are recorded for training and compliance purposes. CPS Group (UK) Ltd is acting as an Employment Agency in relation to this vacancy. Our new privacy policy can be found here (url removed). #J-18808-Ljbffr