Brand new head within and expanding in-house client team. Looking to develop and launch new brands, new channels and new ways of working.

Responsibilities

• Plan and deliver CRM strategies that drive acquisition, increase conversion, improve retention and stimulate loyalty.
• Work with our CRM agency to develop our CRM platform, ensuring its capability meets the existing and future needs of the business.
• Map/update customer journeys by analysing touch points.
• Ensure we capture all required information at the optimum points throughout the customer lifecycle.
• Work with internal stakeholders to ensure the database health and accuracy is maintained.
• Identify and generate qual and quant customer insight to establish new opportunities for user journeys, segmentation and personalisation.
• Collate, manage and analyse competitor CRM materials.
• Ensure CRM materials are fit for purpose, on message, on brand and within agreed budgets.

Perfect Fit

• Are passionate about CRM with deep experience and plenty of ideas of how to deliver both revenue growth and a great customer experience through multichannel communication strategies.
• Have 5+ years hands-on experience of managing lifecycle, automated and solus campaigns via more than one ESP/CRM platform.
• Blend creative flair and a love of data to deliver successful campaigns (we’d love to see some examples).
• Are an advocate of test and learn, and personalisation.
• Sweat the small stuff – excellent attention to detail is a must.
• Are interested in what makes people tick – a behavioural economics geek who understands how biases can be applied to communications would be a great fit.
• Love being part of a team and an organisation where collaboration is given and expected.
• Thrive in a fast-paced environment where managing multiple projects to ambitious deadlines is the norm.
• Have a good working knowledge of compliance regulations, ideally both GDPR and FCA.
• Are good at planning, project management and time management.