CRM Marketing Executive

New Yesterday

Do you have email marketing knowledge with a focus on tactical campaigns?
Are you looking for a working culture that is fast-paced, people-focused and fun?
Are you looking to join a company that is financially stable and has very exciting growth plans?
If so, then look no further!
The Why... Our customers and the relationship we have with them are important to us. Thats why were looking to secure the services of a high-calibre individual with a proven track record in all aspects of CRM, customer data, and email marketing. Your ability to influence and engage at all levels will be key to your success. ? Join Hollywood Bowl Group as our CRM Marketing Executive, in return you'll get: Access to our Electric Vehicle scheme
22 days holiday + additional days with length of service
50% off food when you are working in centres
Optional pension plan
Ongoing training and development with access to development programmes and apprenticeship schemes
Free games vouchers every month
30% discount off food and drink for you and up to five friends
Access to our Employee Assistance Programme (EAP) for you and your family
Opportunity to join our healthcare cash plan
Financial long service awards
A £15 donation to our charity partner when you complete your induction
Enhanced maternity, paternity, adoption, and shared parental leave benefits
The What... Here's some of what you will be doing: Work with the brand and campaigns team to create fresh, engaging, and effective email creative for campaigns

Focus on technical aspects such as triggers, automation, and personalisation

Set up and broadcast email campaigns to deadlines using Bloomreach CDP, ensuring accurate audience selection, Google Analytics tagging, and testing for correct rendering and link functionality

Co-ordinate support for tactical local emails, optimising campaigns and managing delivery timelines

Support the delivery and maintenance of campaign, weekly, and monthly reporting with ongoing recommendations to improve email performance

Deliver the email marketing test & learn programme in collaboration with the CRM team

Support data-driven strategies for customer acquisition and retention

Optimise and maintain the Customer Data Platform, ensuring data quality and campaign efficiency

Assist in implementing and refining marketing communications journeys for new and existing customers

Identify opportunities for automated CRM programmes and optimise existing programmes

Collaborate with internal teams to deliver integrated campaigns in line with the national retail calendar and brand guidelines

To be successful, you'll have: Previous experience in a similar CRM/email marketing role in a fast-paced, commercially focused e-commerce business

Experience of databases and marketing automation platforms

Understanding of best practice including CDPs, CRMs, email deliverability, and reputation

Hands-on experience with automation and triggers

Basic HTML knowledge

Experience managing external creative and email agencies

Experience in multi-site leisure business (desirable)

Proficiency in Outlook, Word, and Excel

Working knowledge of Exponea/Bloomreach CDP or similar

Strong analytical skills, excellent communication, and attention to detail

Ability to work to deadlines in a fast-paced environment

Creative flair and commercial acumen

Comfortable working with customer data

The Who...
Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.
Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.
Now with over 75 centres across the UK and 15 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, were proud to be ambitious market leaders in experiential family entertainment
We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.
At Hollywood Bowl Group, we value diversity and inclusion, and were committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.

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Location:
Gaddesden Row
Job Type:
FullTime

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