This job is with Global, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Accepting applications until:

19 September 2025

Job Description

Your new role We're hiring a strategic content marketer to lead how we communicate with our audience across every channel. In this role, you'll define our content strategy, own our messaging, and create high-impact content that drives awareness, trust, and growth. This is a hands-on, high-ownership role. You'll need to think big, write well, and bring structure to a content engine that supports the entire customer journey, from first touch to repeat bookings. You'll work closely with Product, Marketing, and Customer Success to ensure our content is engaging, consistent, and aligned with business goals.

Key Responsibilities Own our content strategy and roadmap across all channels, including web, product, campaigns, thought leadership, and more

Define and evolve our brand voice and messaging framework

Write and edit content that supports acquisition, onboarding, retention, and advocacy - including blogs, case studies, whitepapers, website copy, emails, and one-pagers

Partner with product to support go-to-market efforts and launches

Manage and maintain a content calendar tied to product updates, campaigns, and business priorities

Work with designers and external partners to bring content to life visually

Use data to track performance, learn what's working, and optimize content strategy accordingly

Ensure consistency across all customer-facing content

What You'll Love About This Role Think Big

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Create standout content that defines category leadership and sparks industry conversations Own It

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Take full ownership of our content roadmap, from ideation to execution and performance analysis Keep it Simple

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Streamline content creation workflows and build processes that scale with clarity Better Together:

Collaborate closely with Product, Marketing, and Customer Success to align content with business goals

What Success Looks Like In your first few months, you'll have:

Fully embedded yourself into the team and developed a deep understanding of our brand, voice, and customers

Delivered a stream of high-quality content aligned with business goals

Rolled out updates to our tone of voice and messaging framework

Supported key campaigns with impactful content that drives engagement

Built strong relationships with collaborators across departments and creative partners

Implemented processes to track content performance and guide future strategy

What You'll Need The ideal candidate will bring creativity, initiative, and a strategic mindset to the table. You'll likely have:

5+ years in content marketing, copywriting, or brand communications - ideally in B2B

Outstanding writing and editing skills with a strong sense of voice, clarity, and narrative

Experience shaping brand tone and messaging frameworks from the ground up

Ability to balance long-term strategy with day-to-day execution

Strong grasp of content performance metrics, SEO principles, and distribution tactics

Comfortable owning content end-to-end and working cross-functionally

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