OverviewJoin to apply for the Consulting Field Marketing Manager role at IBM.Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services.When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.IBM is seeking a motivated and experienced marketing leader to support the Consulting business.ResponsibilitiesAs a Consulting Field Marketing & Communications Manager, you will lead the team responsible for building go to market plans based on a deep understanding of clients, partners and the local market to drive consulting signings pipeline in the Americas. You will collaborate with multi-disciplinary teams to deliver against shared goals, including Product Marketing, Industry and Market Leaders, and Strategic Partners. To be successful in this role, you need to be a natural storyteller, with strong executive presence and a passion for data. You will need to be a strategic, resourceful, and highly organized leader, inspiring your team to think creatively and execute with extreme discipline.The Consulting Field Marketing Manager will help achieve the following objectives:Lead and inspire a team responsible for delivering on pipeline objectives across all dimensions of the business (markets and service lines) through marketing plans that drive deep relationships, opportunities, and advocacy with target audiences at key clientsBuild plans for new targets to deliver on client expansion goals and strategic iniatives set by the business. Deliver creative, breakthrough ideas to introduce a new IBM to these audiencesAdopt new ways to incorporate AI into team operations and execution to improve productivity and creativitySupport brand eminence and advocacy by delivering client references, client speaking engagements and external communicationsManage pipeline in partnership with analytics team and direct the work of multi-program plans to react to gaps in pipe, delivering tangible results. Determine innovative ways to progress pipeline and direct teams to create and execute progression-oriented campaignsMaintain the position of IBMC as an expert in industry, strategic partner, and client challenges by actively bringing insights from the field back to IBM to improve marketing executionMeasure, analyze, and report on the impact of marketing and communications activitiesLeaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.QualificationsRequired Technical And Professional Expertise10 -12 years experience in developing marketing strategies and supporting marketing execution plansExperience leading a team of seasoned professionalsExpertise in pipeline analysis to drive results across the marketing mixSophisticated written and verbal communication skillsHighly organized and motivatedPreferred EducationMaster's DegreePreferred Technical And Professional ExperienceExperience working with Consulting and/or techSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesIT Services and IT Consulting #J-18808-Ljbffr