Commercial Marketing Manager

New Today

Fantastic new role are you from a Commercial/ Marketing or Product background within the travel sector if so carry on reading !!! As a Commercial and Marketing Manager, you’ll play hands-on role to support and lead the commercial strategy across marketing and product functions. Reporting directly to the Director, this position is responsible for executing commercial and marketing plans to build brand visibility, revenue growth, customer acquisition and retention. This role brings together practical execution, data-driven insight, and leadership to achieve commercial success.
Key Responsibilities: Execute marketing and product strategies aligned with company goals. Support the product portfolio performance, ensuring profitability & market relevance across all product lines. Assist in forecasting and managing revenue targets across marketing and product lines. Manage the marketing budget to ensure efficient allocation and strong ROI. Identify and support delivery of new or expanded revenue opportunities. Present key performance data to the Senior Management Team , including lead volumes and campaign metrics, to support strategic decision-making and business planning ensuring marketing activity is delivered on time, within budget, and with clear ROI. Plan and deliver multi-channel marketing activity to drive customer acquisition, conversion, and loyalty. Oversee paid media, SEO, email, organic social, partnerships, and offline marketing. Create and manage PR initiatives including media relations, press releases, and press trips. Contribute to pricing strategies and revenue models for products and campaigns. Monitor competitor activity and market trends to inform commercial strategy.
Partnerships & External Relations : Build and manage Coop Partnership strategies with tourist boards, cruise lines, and other strategic partners. Support commercial negotiations with suppliers and external partners. Manage agencies and retainer partners to ensure commercial value and alignment.
Performance & Data-Driven Decision Making: Use customer and campaign data to refine messaging, product positioning, and performance. Track and report on campaign and product performance, optimising strategies based on insights. Conduct strategic marketing and product analysis to guide commercial decisions. Lead, mentor, and support a small cross-functional team across the marketing and product departments Set clear objectives, provide support, and promote a culture of creativity, innovation, and commercial focus. Align team objectives with business goals and ensure high performance across all commercial functions.
Skills Needed Proven experience in a commercial, product, or marketing management role within the travel industry. Hands-on marketing experience across digital and offline channels, with a focus on performance and ROI. Excellent communication and negotiation skills, with confidence in representing the business externally. Experience leading and developing small teams. Strong analytical skills, with the ability to interpret data and make commercially sound decisions. Understanding of product development, contracting, and supplier negotiation. Have excellent communication skills and enjoy collaborating across departments.
Package Hybrid - 2 days in office 3 from home. Monday- Friday Modern office in South West London Salary up to £45,000
Please email kelly@traveltraderecruitment.co.uk or apply here
Apply
Location:
London, England, United Kingdom
Job Type:
FullTime

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