Commercial Marketing Manager

New Yesterday

Description and Requirements



As a Commercial Marketing Manager at Lenovo, you will play a pivotal role in shaping and executing marketing strategies that drive engagement, retention, and growth within our commercial customer base. This position requires a dynamic professional with a strong background in B2B marketing, exceptional stakeholder management skills, and a passion for delivering impactful campaigns. You will collaborate closely with distributors, resellers, and internal teams to amplify Lenovo’s brand presence and ensure the success of commercial initiatives across the UK & Ireland.

What are the key responsibilities of this role?

  • Develop and implement comprehensive commercial marketing strategies aligned with Lenovo’s business objectives for the UK & Ireland market.
  • Partner with distributors and resellers to design and deliver quarterly co-marketing initiatives, leveraging Market Development Funds and targeted communication plans.
  • Integrate Lenovo-owned and end-user campaigns into commercial marketing efforts, ensuring consistent messaging and brand amplification across all channels.
  • Oversee and manage marketing and co-marketing budgets, ensuring efficient resource allocation and maximum impact.
  • Design and administer commercial incentive programmes to enhance customer engagement, loyalty, and repeat business.
  • Plan and execute experiential marketing events, including conferences, exhibitions, training sessions, and VIP engagements.
  • Coordinate regular engagement with WEP Partners, ConnectEd Partners, and other key commercial stakeholders.
  • Prepare and deliver presentations to commercial clients and internal stakeholders, clearly communicating marketing strategies, activities, and results.

    • What will help you to get your job done?

  • Bachelor’s degree (or equivalent qualification) in marketing, business, or a related discipline.
  • 5–7 years of experience in marketing, communications, or product/category marketing, ideally within the PC or technology sector.
  • Demonstrable understanding of the B2B market and commercial sales models.
  • Proven experience in managing marketing budgets and tracking expenditure.
  • Analytical and problem-solving skills, with the ability to gather, interpret, and act on feedback regarding marketing tools and activities.
  • Advanced communication and presentation skills, with the ability to influence both internal and external stakeholders.
  • Proficiency in English (written and spoken) is mandatory; additional language skills are an advantage.
  • Experience in Account-Based Marketing (ABM) activations and follow-through.

    • What we can offer

  • Holiday purchase
  • Private medical
  • Income protection
  • Attractive pension scheme
  • Positive work life balance
  • Learning and development
  • Life insurance
  • Lenovo and Motorola products discounts
  • Lifestyle discounts
  • Cycle to work
  • MyGymDiscounts
  • Mortgage advice and support
  • Referral bonus
  • Electric car salary sacrifice scheme
  • Free onsite parking 

    • Apply
    Location:
    Farnborough
    Job Type:
    FullTime

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