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Senior Marketing Manager – B2B SaaS / Software (Scale-Up Environment)

Contract Type: Full-time

About the Company

Our client is an innovative SaaS provider supporting global research, healthcare, and higher education organisations. Their software solutions empower research professionals by simplifying complex workflows, improving collaboration, and ensuring compliance—enabling world‑class research to thrive.

With customers in over 14 countries and more than 2 million research projects supported, the company is entering an exciting phase of rapid international growth. Their platforms are trusted by research‑intensive universities, healthcare institutions, and regulatory bodies to manage critical research and governance processes.

The Opportunity

We’re seeking a Senior Marketing Manager with proven experience in B2B SaaS marketing and a background in scale‑up or high‑growth environments. This is a pivotal role for a commercially minded marketing leader who can balance strategy and execution—owning brand positioning, leading integrated campaigns, and driving measurable growth.

The ideal candidate will bring creativity, structure, and leadership to a small but growing marketing team—crafting compelling messages, building scalable demand‑generation programs, and shaping the company’s presence in the global market.

Key Responsibilities

• Develop and continually refine the company’s brand positioning and messaging framework.
• Create differentiated value propositions, sales messaging, and thought leadership content for key markets.
• Lead go-to-market (GTM) strategies for product and feature launches, ensuring cross‑functional alignment and impactful delivery.
• Manage and mentor a small team covering campaign execution, content creation, and channel engagement (LinkedIn, events, forums).
• Oversee email, ABM, and marketing automation programs using HubSpot (or similar).
• Deliver compelling sales enablement materials, case studies, and customer stories that support commercial growth.
• Conduct competitive analysis and leverage market insights to refine strategy.
• Collaborate closely with sales and product teams to align campaigns and content.
• Track, analyse, and report on key marketing metrics, including MQL generation, conversion, and ROI.

Success Indicators

• Strong and consistent brand presence across all marketing and sales channels.
• Increased brand awareness, lead generation, and pipeline growth within target sectors.
• Effective collaboration between marketing, sales, and product teams.
• High‑performing team delivering measurable commercial impact.

Qualifications & Experience

• 6+ years’ experience in strategic B2B marketing, ideally within a SaaS or software services environment.
• Demonstrated success working in a scaling or high‑growth business, where processes and teams are evolving rapidly.
• Expertise across the full marketing mix, including digital, events, SEO, paid media, and content‑led campaigns.
• Strong skills in message development, positioning, and communicating with senior decision‑makers.
• Experience driving demand generation and sales enablement initiatives that support growth at scale.
• Leadership experience managing small teams and/or external agencies.
• Hands‑on experience with HubSpot, CRM systems, and campaign reporting tools.
• Comfortable switching between strategic thinking and hands‑on delivery in a dynamic environment.

Benefits & Rewards

• Pension plan
• Optional BUPA healthcare
• 25 days annual leave plus public holidays

This is a hybrid role offering flexibility to work remotely part of the week. The successful candidate will be UK‑based and able to commute to the Esher, Surrey office around three days per week (or as required for customer meetings and events).