Overview

Commercial Analytics Manager (Marketing and Market Access) reporting to Marketing / Market Access Analytics. Role involves transforming marketing data into strategic insights to drive performance across campaigns, channels, and markets. Partners with regional and country marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking and ROI.

Location: International – London.

We’re Looking For

• A data-driven strategist who brings advanced analytics capabilities to assess marketing effectiveness and inform smarter decisions
• A business-oriented advisor who collaborates with marketing and commercial teams to challenge assumptions and optimize impact
• A technical expert in marketing analytics tools who is proficient in building dashboards, automating reporting, and optimizing insights
• An excellent communicator and self-starter who simplifies complex insights into compelling narratives for marketing and executive stakeholders

Responsibilities

• Provide insights to shape marketing strategy by partnering with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies
• Translate analytical findings into business cases and action plans aligned with growth goals
• Challenge assumptions with evidence-based insights that influence strategic priorities
• Deliver data-driven marketing insights by analyzing performance across healthcare provider (HCP)-focused channels, identifying trends, ROI drivers, and engagement patterns
• Conduct marketing mix modeling and campaign attribution analysis to connect HCP-targeted activities with field force impact
• Provide timely insights and recommendations that optimize spend, messaging, and channel strategy
• Deliver market access data-driven insights by analyzing payer data, reimbursement trends, and healthcare economic information to guide market access strategies
• Analyze payer coverage policies and develop strategic recommendations to improve market access
• Develop dashboards that are visually compelling for leadership to track market access performance metrics
• Conduct competitive marketing analysis and monitor competitors\' market access strategies to assess impact on Insulet’s positioning and identify opportunities for differentiation
• Optimize tools & technologies by building and maintaining dashboards and reporting tools to track marketing performance
• Leverage analytics platforms (e.g., Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insights
• Identify and implement improvements to marketing data infrastructure, tools, and reporting workflows

Education and Experience

• Bachelor’s degree in business, marketing, analytics, engineering, or a related field
• Relevant experience in a marketing analytics, commercial operations, or strategy role
• Proven experience in med tech, pharma, or other regulated industries preferred
• Demonstrated success in leading analytics initiatives and influencing strategic marketing decisions

Skills and Competencies

• Expertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysis
• Advanced proficiency with SQL, Python, Tableau, Power BI, and marketing analytics platforms
• Strong business acumen and problem-solving skills within commercial and med tech environments
• Ability to synthesize complex data into clear, actionable insights and strategic recommendations
• Experience building dashboards and automated reports with high attention to detail
• Data-driven communication and influencing skills to energize a commercial team with robust data and insight delivery
• Collaborative mindset with a track record of cross-functional partnerships
• Ability to navigate ambiguity, adapt quickly, and proactively address evolving business needs
• Strong understanding of marketing operations, tools (CRM, MAPs), and performance frameworks
• Comfortable working in a fast-paced, insights-driven environment with evolving priorities

About the Company

Insulet Corporation (NASDAQ: PODD) is a medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. For more information, please visit insulet.com and omnipod.com.

Equal Opportunity

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