Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London

Join to apply for the Co-Founder & Chief Marketing Officer (gn) @ D2C Health Start-Up, London role at FoodLabs

At myota, we’re transforming gut health with cutting-edge science and clinically proven innovation. Founded by world-leading microbiome scientists and seasoned operators, and backed by Europe’s top VCs, myota is pioneering a new era of prebiotic fibre products — clinically effective, patented, and built on groundbreaking research from MIT.

With over 50,000 customers and strong adoption among doctors, dietitians and nutritionists, we’re already making a meaningful difference. Our clinical research programme spans partnerships with the NHS and leading universities, placing us at the forefront of evidence-based gut health.

Having developed the most clinically proven gut health product in the market, and with a rapidly growing B2B arm, we’re now on a mission to build the #1 direct-to-consumer gut health brand.

You’ll be joining us at a pivotal moment — a small, high-impact team on a mission to prevent and reverse the 1 billion cases of chronic disease linked to poor gut health. We’re here to extend healthy lifespans, one gut at a time.

ABOUT THE ROLE

We’re looking for a commercial and operational leader to take full ownership of our D2C business - across growth, retention, product, and margin. This is your chance to build a business line with the autonomy of a founder and the backing of a company with clinical credibility, patented IP, and real traction.

You’ll set the strategy, own the execution, and shape the team - turning a proven product into a household name. You’ll be accountable for every lever of the D2C machine: customer acquisition, retention, brand, performance, and unit economics.

We want someone who thinks like an owner, acts like a builder, and treats the D2C business as theirs - because it will be.

WHAT YOU'LL DO

• Own the full D2C P&L - with accountability for revenue, CAC, LTV, contribution margin, and payback
• Set the vision and lead execution across acquisition, retention, product, and customer experience
• Build and optimise performance across Meta, Google, TikTok, YouTube, influencer and affiliate channels
• Scale lifecycle marketing through email, SMS, packaging, content, and product experience
• Build and lead a high-performance growth and creative team, with strong agency and freelance support
• Own the digital experience: CRO, website, product merchandising (we use Shopify)
• Launch new products, bundles, and pricing strategies — from idea to execution
• Collaborate cross-functionally with R&D, Ops, and Customer Support
• Use data to drive day-to-day performance and long-term forecasting
• Represent the D2C business line with investors and in board-level conversations
• Build & lead the D2C team (Influencer Manager, freelancers & agencies)

WHAT WE ARE LOOKING FOR

• You’ve built or scaled a D2C business before — and want to do it again with serious ownership
• Deep understanding of e-commerce best practices across acquisition, retention, UX, organisation and tech stack
• Proven track record of finding (product, channel, language) market fit and delivering efficient growth in a fast-moving environment
• Experience owning a P&L and making commercial decisions with real consequences
• Strategic thinker with founder energy — equally comfortable with spreadsheets and storyboards
• You know how to build and lead a team, but you’re still highly hands-on yourself
• A content obsessive with a proven track record of developing ideas that entertain and engage customers and community — building and activating brand, driving action, and tailoring execution to each channel
• Exceptional understanding for paid social (Meta, TikTok, etc) from media buying, optimisation, creative strategy to creative sourcing
• Strong experience in influencer marketing. From discovery and outreach, to negotiation and briefing – you know how to efficiently motivate thousands of creators to talk about your product
• Confident in marketing controlling, financial modeling (for D2C), and forecasting
• Advanced across Shopify, GA4, performance marketing platforms, CRM, and analytics tools
• Bonus points if you’ve scaled a subscription business, expanded to new geographies, or launched new products to market

WHAT WE OFFER

• Full ownership of the D2C business — the strategy, the team, the outcomes
• Meaningful equity — you’ll share in the upside of a company with patented IP, a growing B2B arm, and a chance to build a category-defining D2C brand
• A leadership seat in a mission-driven company backed by Europe’s top investors
• Unlimited holiday policy
• Flexible hybrid working — we’re based in London with our own office in a vibrant co-working hub, typically in 3 days a week

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Advertising

Industries

• Food and Beverage Manufacturing
• Retail Health and Personal Care Products
• Internet Marketplace Platforms