Channel Marketing Manager

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Overview Role Name: Channel Marketing ManagerLocation: London, UKType: Contract - Inside IR35Duration: 6 months with extensions This position requires more than just the ability to execute against existing and traditional channel marketing programs. The successful candidate for this role will be responsible for the total lifecycle of strategic channel marketing programs—collaborating with stakeholders to identify new opportunities, developing strategies, designing programs, and executing, measuring, and evaluating them against agreed upon business goals and objectives. The right person will maintain high standards in all aspects of planning, execution and evaluation, to ensure programs are driven to completion across key retail partners. Responsibilities
Responsibility for all channel marketing aspects in the UK. Execution of channel marketing programs from ideation to development and delivery at retailer, to support growth and achieve expected sales-out results. Ownership of the strategic account planning from a retail marketing perspective, building programs to drive consideration, conversion, and education. Close cooperation with the sales team. Development of rolling annual and quarterly plans with key retail partners, aligned with European and local priorities. Provide local channel strategy and promotional planning, while working with the relevant teams. Ensure programs will grow market segment share, develop sales channels, and deliver continuous learning and improvements in promotional effectiveness. Lead the efforts to evaluate effectiveness and profitability of programs. Distill broad concepts and business strategies into structured channel marketing plans. Track results derive actionable insights from resulting data, and quantify meaningful impact. Plan and execute product launches, including full 360 approach Identify Shopper Insights and translate them into winning shopper experience and actionable plans that deliver on the retailer partner objectives. Support GTM product initiatives (i.e. launches, product, and transitions) through execution at retail. Develop and sustain strong partner relationships with key retailer contacts, vendors, and third party agencies (e.g. merchandising, creative). Support brand strategy by working with internal departments and external partners to ensure that all marketing elements enhance and leverage the brand equity with all constituents. Demonstrate strong leadership skills in all aspects of managing the customer, category, and team members. Promote teamwork and collaboration, show initiative, and act independently to successfully manage customer and category issues with a bias for action. Organise participation in key retailer events. The CMM owns the retail experience from a product, category, training, visual, and brand development perspective.
Qualifications
7 years of experience building and managing retail marketing programs, preferably in a multinational complex organisation Experience working with key retailers in the UK (e.g. Argos, Dixons, John Lewis) Proven track record of taking ownership and driving results Demonstrated ability to clearly communicate and work with stakeholders inside & outside of immediate team High attention to detail and proven ability to manage multiple, competing priorities simultaneously Cross-team coordination, project management, and customer-facing skills Good analytical, Excel, and advanced presentation skills Self-starter with enthusiastic, highly results driven approach Bachelor's Degree
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Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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