Channel Marketing Manager, UK Kensington & PowerA

New Today

At Kensington, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It’s how we’ve innovated, inspired, led, learned, and succeeded for 40 years. Headquartered in Burlingame, California, Kensington is a division of ACCO Brands (NYSE: ACCO), one of the world’s largest designers, marketers, and manufacturers of branded academic, consumer and business products, sold in more than 100 countries across the globe.Job SummaryAn exciting opportunity working for our Kensington & PowerA brands within the Technology division at ACCO Brands. Are you passionate about tech, gaming, and driving growth through creative marketing? Kensington & PowerA have an opportunity for the ideal candidate to shape the future of commercial & consumer electronics in the UK. The Channel Marketing Manager UK will be responsible for developing and managing successful and engaging B2B and B2C marketing campaigns working closely with channel partners (resellers, etailers & distributors), sales teams, internal stakeholders, partners and a selection of marketing agencies in multiple markets across the Kensington & PowerA brands.The primary objectives for this role will be to increase profitable sales revenue through channel partners in multiple markets & channels as well as increasing end user marketing lead pipeline through various marketing methods. Beyond core Channel Marketing responsibilities, this role offers the opportunity to lead selected strategic campaigns and projects that contribute directly to the ongoing development of the Kensington and PowerA brands. Your ideas and initiatives will help shape how these brands grow and connect with audiences across the UK.This role will involve semi-regular travel.ResponsibilitiesBuild and execute online and offline demand generation plans with B2B, etail and retail channel partners to increase run rate sales, grow market share and to drive lead acquisitionBuild and maintain relationships with B2B, etail and retail channel partners throughout the region, and leverage those relationships to develop marketing plans, incentives, and programs to strengthen collaboration and drive sales. Travel to strategic business partners is necessary in this roleManage the Marketing Development Funds (MDF) for the customers within region, ensuring budget spend discipline with comprehensive planning, tracking and ROI analysisUtilise TAM and market data to formulate marketing plans, targeting areas for low hanging fruit share gain activities & develop strategies & tactics to execute on those opportunitiesEnsure new products are launched through the channel flawlessly, gaining sales velocity quicklyWorking together with local eCommerce & Digital Marketing Manager EMEA to develop digital marketing campaigns, including but not limited to PPC & Paid Social, to generate B2B leads for the sales team to engage and where to buy leads for our etail partnersWorking collaboratively with regional etail channel partners, ensure Kensington & PowerA products are merchandised optimally and plan marketing activity to drive sales and take share onlineBuild strong internal relationships with Office/Consumer Channel colleagues, acting as a Kensington & PowerA expert in relevant markets to help drive sales growth and new listings within the office channelProvide input into the Demand Planning/Forecasting process to ensure product availability during promotional periodsQualificationsExperience in B2B and/or etail/retail marketing, preferably in tech, consumer electronics or gaming, with a focus on channel/partner marketingFinancially & commercially astute, with budget control experienceSelf-starter who is professional, has a results driven attitude and strong work ethic. We are looking for an outgoing personality who enjoys building relationships with customers and colleagues across the globeThe ability to work independently without day-to-day supervision & interactionSolid all-round experience of channel marketingExcellent written and spoken communication skills. Multiple European languages would be a strong advantageHave an innovative/entrepreneurial mind-setWhat We OfferHybrid Work Model: working from home 2 days per weekTeam Culture: Be part of a highly supportive and collegial team across EMEA and locally in AylesburyTop-Tier Work Environment: Work from our modern, fully equipped office at Millennium House in AylesburyTeam Events & Annual Sales Conference: Participate in regular team-building events and our annual sales conference at exciting international locations — both in EMEA and globallyGlobal Collaboration: Work closely with international colleagues and partners, gaining exposure to diverse markets and perspectivesCareer Development: Opportunities to grow your skills and career in a dynamic, fast-paced industry25 days annual leave, plus bank holidaysEmployer pension contributionCompany sick payLife assurance insuranceAnnual pay reviewsDiscounts and cashback benefits/reward programDiscounted products across the ACCO portfolioEmployee Assistance ProgrammeFree car parkingLong Service AwardsAbout UsYou know our brands. You love our brands. You just may not know they are ours. If you have touched a PowerA gaming controller, a Five Star notebook, a Swingline stapler, a Quartet dry erase board, or a Kensington computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of over $1.7 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally.Equal Opportunity EmployerACCO Brands is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical or mental disability, veteran status, and any other characteristic protected by applicable law. #J-18808-Ljbffr
Location:
Aylesbury, England, United Kingdom
Job Type:
FullTime

We found some similar jobs based on your search