Engage with Intermediary Client Coverage leadership; lead the development and execution of the intermediary marketing strategy in EMEALA, coordinating with marketing colleagues across the region
Establish marketing coverage model that allows for a fully integrated, globally aligned marketing plan with appropriate regional implementation for the intermediary channel
Engage with global Brand, Content and Product Marketing teams to develop and align thought leadership, events, advertising, digital promotion,munication strategy focusing on both existing as well as new product capabilities
Develop a coordinated regional events strategy including an educational / research programme as necessary alongside proprietary and third party event partners
Create messaging, positioning and channel-specific marketing materials working in conjunction with local marketing partners on the effective implementation of global programs
Build out new strategic initiative plan requests for senior management approvals; including strategic goals, tactics, budget and expected ROI & measurement
Organize, plan, and lead channel campaigns; conduct project status and progress meetings;plete project tracking and analysis
Partner with global channel marketing to activate intermediary campaigns / activity at a regional level
Identify potential project risks, develop contingency plans, and appropriately manage and escalate risks
Campaign Development, Planning & Execution:
Develop and implement integrated marketing campaigns that effectively target intermediary audiences.
Collaborate closely with local Client Coverage teams to align marketing campaigns with growth objectives.
Oversee translation processes and collaborate with reviewers to ensure that content is accurately translated into the target languages.
Monitor campaign performance and optimise strategies to maximise engagement and effectiveness
Lead Gen and Digital Engagement
Work with client and data analytics teams to create lead reports that align with strategic priorities and allow senior management to have insight into progress toward goal and driving accountability
Drive client segmentation and create "client journey" roadmap for digital engagement across email, web, native advertising, search, social etc.
Expand footprint into all markets globally using digital marketing outreach
Review, interpret and disseminate post-campaign metrics and reporting
Market Intelligence
Review peer groups to definepetitive market requirements and uncover opportunities for growth and brand enhancements
Remain abreast of industry developments and issues intermediary clients are facing; analyse and report on changes in investor behaviour and issues affecting the industry
Strategically respond to this market intelligence with thoughtful, creative campaigns
Qualifications required
Minimum of 10 years of marketing experience within in the investment management industry
Extensive European intermediary market experience; global orientation/aptitude
Demonstrated track record of developing and executing on strategic marketing plans and initiatives
Proven ability to manageplex projects which include print, digital, advertising, events and media
Strong project management skills with the ability to prioritize and manage stakeholder expectations across multiple,peting projects/priorities with aggressive due dates and quick turn-around times
Team oriented, collaborative approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects
Strong written and verbalmunication and interpersonal skills; ability to manage different working styles to effectively influence partners
Executive presence, professional client service manner, ability to take initiative and interact with all levels of management and adapt to business needs
Collaborative working style focused on building relationships with partners
Familiarity with regulatory considerations in financial services marketing.
Technical Skills
Experience driving and delivering Marketing Strategy
In depth knowledge of intermediary business as well appropriate level of investment strategy / product solutions
Ability to balance strategy and execution
Interpersonal Skills
Ability tomunicate clearly across the client coverage and investment organisations
Outstanding stakeholder management
Strong organisational skills and attention to detail.
Adaptability and resilience in a fast-paced environment.
Collaborative mindset with a team-oriented approach.
Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistancepleting the application process, please contact onlineamodations@nb.
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