Category & Shopper Marketing Executive – Global Tea & Coffee Brand

Location: Maidenhead (Hybrid)

Global Tea & Coffee Leader

Every product tells a story. This one is enjoyed in millions of homes every day, found in every major UK supermarket, and loved by shoppers nationwide. This is your chance to help shape that story — and how people experience it, in‑store and online.

We’re looking for a Category & Shopper Marketing Executive who can unite commercial insight with creative thinking to deliver campaigns that stand out and sell. You’ll work with cross‑functional teams to translate shopper and category data into impactful activations that grab attention, influence buying decisions, and keep our products front of mind.

What you’ll do

• Deliver best‑in‑class shopper marketing activations for leading retail and e‑commerce accounts — from concept to flawless execution
• Transform shopper and category insights into strategic actions that grow brand presence and sales
• Manage point‑of‑sale display solutions, coordinating with suppliers to maximise in‑store visibility
• Develop and optimise online content for major e‑commerce platforms
• Partner with Sales, Marketing, Category, and agencies to create activation plans that inspire shoppers and deliver results

Who we’re looking for

You’re commercially sharp and creatively driven, with experience in marketing, shopper marketing, or category management in the food, drink, or wider consumer goods sector. You understand how UK shoppers think — and how to influence them, both in the aisle and online.

You’ll thrive here if you:

• Blend insight and imagination – using data to fuel creative storytelling
• Understand shopper psychology – and how to influence behaviour across channels
• Build strong relationships – collaborating cross‑functionally and influencing at all levels
• Deliver brilliantly – managing budgets, timelines, and priorities seamlessly
• Think like a brand owner – caring about the shopper journey as much as the sales figures

Why join?

This is a chance to join a world‑leading tea & coffee powerhouse with a reputation for innovation and quality. Here, your work will be seen nationwide, your ideas will help shape the shopper experience, and your impact will be felt both in‑store and online. You’ll be part of a team that’s as passionate about products as shoppers are about enjoying them.