Vanrath is excited to collaborate with a premier Healthcare provider, they are seeking a Business Development and Marketing Executive.

The successful candidate will be based in our Belfast City Centre office.

Monday - Friday role, hybrid available.

Salary
~£30,000
..benefits included.

The Role:

This role is key to building strong relationships with nursing homes and healthcare providers while also delivering impactful digital marketing campaigns. You will play a vital part in helping care staff access the high-quality training they need to meet regulations and improve standards of care.

This is a varied role, combining face-to-face visits with online marketing, offering the chance to make a meaningful impact while developing your own career in healthcare marketing

Responsibilities:

• Relationship Building & Outreach:
• Visit nursing homes, care facilities, and healthcare providers to promote our training programs.
• Build and maintain strong relationships with managers and staff to encourage them to attend training.
• Represent the agency at meetings, networking events, and industry exhibitions.
• Digital Marketing:
• Develop and implement online campaigns (social media, email, Google Ads, website updates).
• Create engaging content such as flyers, brochures, social posts, and blog articles.
• Grow our online presence and generate leads through digital platforms.
• Sales & Growth:
• Identify and pursue new opportunities with healthcare organisations.
• Track and analyse marketing performance to measure success and ROI.
• Work closely with the training team to align marketing with business goals.

The Person:

• Proven marketing experience, ideally within healthcare, training, or education.
• Strong communication and interpersonal skills with confidence to engage care home staff.
• Practical knowledge of digital marketing tools and platforms (Facebook Ads, LinkedIn, Google Ads, Mailchimp, etc.).
• Highly organised and self-motivated, able to manage your own workload and meet targets.
• Full driving license and willingness to travel locally to nursing homes and healthcare providers.

Desirable

• Experience marketing within the healthcare or care home industry.
• Knowledge of compliance training and workforce development in healthcare.

Working Hours & Flexibility

This role offers flexibility with a mix of field visits, office-based work, and remote digital marketing. Travel to local nursing homes and healthcare providers will be a regular part of the job. Some flexibility may be required around training schedules and events.

Why Join Us?

• Performance-based incentives.
• Flexible working arrangements (office, field, and remote).
• Training and development opportunities to support career progression.
• A supportive, close-knit team environment.
• The chance to make a positive impact on healthcare standards by helping staff access essential training.

INDCG