Location: NottinghamContract: PermanentRecruitment Partner: Frankie McCallister-LyasAbout the role:Welcome to the Boots Opticians Brand team that sit as part of the wider Boots Opticians Marketing team– an exciting new role at the heart of Boots Optician’s brand growth plans. As our brand seeks to evolve and drive new customers in, it’s time for change. We’re focusing on getting our customers to think about our brand differently, turning our customer insights into reality and creating a consumer centric brand proposition over the next three years.The purpose of the Brand Marketing Specialist is to support the Brand Marketing Manager in the planning and execution of Boots Opticians ‘Brand reappraisal’ three-year plan initiative across all advertising channels, activations (e.g. sponsorships, ambassadors, TV and radio adverts) and by collaborating closely with other marketing channels.Through innovative media planning and creative excellence (working with internal and external agencies), this role will deliver creative and innovative campaigns and activations to support in driving growth in brand saliency, meaning and difference, as well as volume and conversion.Key responsibilities:Responsible for execution of all brand reappraisal campaigns from a media & creative perspectiveCollaborate closely with Brand Marketing Manager on overall strategy & approachWork with internal and external agencies to deliver impactful creative which communicates the brand in a contemporary, meaningful & differentiated way. Adhere to professional, legal & brand guidelines, delivering exceptional execution.Work with our media agency to deliver efficient & effective media placementsSupport with budget process and raising of POsKeep up to date with creative & media best practiceUnderstand & interrogate all brand measurement & econometrics, working with Brand Marketing Manager to find ways to improve activation performanceCollaborate with Boots UK Marketing on execution of joint brand plansCollaborate closely with Brand Strategy Manager on overall strategy & approach & Advertising/Planning manager on eye test/commercial plansCollaborate with Boots UK Marketing, social media team, PR & No7 Beauty Company teams on joint plans to drive consistency & leverage strengths across the masterbrandWhat you’ll need to have:Understanding of media landscape, channels & innovationSome experience of executing brand and advertising creative including the processes to do so (e.g. TV, video, social etc.)Strong aesthetic & design eyeGood Communicator & Relationship BuilderExperience of working with marketing agenciesIt would be great if you also have:A Marketing qualificationMinimum of three years in a marketing or brand roleExperience of leading a brand activationWorked in Retail / Healthcare previously, Optical would be helpfulWhy Boots:At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.Our benefits:Boots Retirement Savings PlanDiscretionary annual bonusGenerous employee discountsEnhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a childFlexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.What’s next:If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best. #J-18808-Ljbffr