Brand Marketing Manager - Steve Madden UK

We are seeking a creative and commercially minded Brand Marketing Manager to lead the brand strategy and execution for Steve Madden UK. Reporting into the Head of Digital Marketing within the Kurt Geiger Group, this role will be responsible for building brand awareness, driving customer engagement, and delivering impactful campaigns that balance creativity with commercial impact.

Responsibilities

• Lead the planning and execution of the annual brand marketing calendar, aligned to key cultural moments, retail priorities, promotional messages and product launches
• Define and drive brand stories, seasonal macro and micro edits across all marketing communications
• Own the end-to-end campaign concept process, from initial idea through creative brief, shoot planning, production and final delivery
• Liaise with external agencies, stylists, photographers and production partners to bring campaign concepts to life, ensuring alignment with brand vision, budget and timelines
• Collaborate with Design, Buying, Retail and Digital teams to ensure timely and cohesive campaign delivery
• Safeguard tone of voice and visual identity across all communication channels

Email & Always-On Marketing

• Plan and manage the weekly email marketing calendar to support commercial priorities
• Write marketing copy for emails, website and social media, ensuring consistency with brand tone and campaign objectives
• Partner with CRM, Digital Marketing, Trade and Design teams to align email content with brand storytelling and performance goals

Partnerships & Events

• Manage brand and charity partnerships, nurturing long-term collaborations aligned with brand values
• Oversee the planning and execution of brand and retail events that enhance seasonal moments and customer engagement
• Work with retail teams to deliver localised marketing activity and in-store experiences

Social & PR

• Create and manage the publishing of content across all social media channels (Facebook, Instagram, TikTok, YouTube and LinkedIn), aligned with brand strategy and marketing plans
• Build and grow influencer, PR and customer outreach programmes, including gifting and collaboration opportunities
• Stay on top of social trends and platform innovations to keep content fresh and engaging
• Collaborate with paid media teams to deliver compelling ad creatives and copy that drive engagement, conversions and awareness
• Monitor performance analytics and apply insights to optimise content and strategy

The Person

• Proven experience in a brand marketing role, ideally within fashion, retail or lifestyle industries
• Strong campaign management experience with a track record of delivering creative and commercially impactful campaigns
• Excellent project management and organisational skills, with the ability to manage multiple projects and stakeholders simultaneously
• Creative thinker with strong copywriting skills and an eye for detail
• Confident communicator and collaborator across functions and external partners
• Experienced in managing budgets and reporting on ROI
• Passionate about fashion, culture, and brand building

Benefits

• Competitive basic salary
• Pension and life assurance
• Gym Discounts
• Retailtrust support
• Enviable discounts
• Harrods Discount
• Monthly half day Fridays
• Summer Hours
• And so much more!

Our Culture

We are an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.