Flo is the world’s #1 health app with a mission to build a better future for female health.

Flo has built a strong user base and credibility: 400M+ downloads, 75M+ monthly users, 6M paid subscribers, and the highest-rated experience in the App Store’s health category. Flo is AI-powered, privacy-first, and clinically backed, focused on helping users know their body better.

The job

We are looking for an ambitious, purpose-driven Brand Marketing Manager to join the Brand Marketing team as a fixed-term contract of up to 11 months, with potential to stay on within the company. You’ll help grow an iconic brand shaping the future of female health through medical credibility, knowledge, and community.

Key Responsibilities

• Plan & execute integrated brand campaigns based on business priorities.
• Collaborate with cross-functional teams (marketing, creative, product marketing, product) to build integrated channel plans.
• Apply Flo's core narratives into messaging & creative strategies across key projects & campaigns.
• Manage asset production and ensure they’re optimised for impact and a joined-up user experience.
• Manage the brand marketing & campaign calendar for the year, identifying key moments to activate based on consumer insights, behaviours and trends.
• Own the campaign budgets to maximise impact, with a focus on efficiency.
• Measure and report campaign results, feeding insights into future activity.

Your Experience

Must have:

• 5+ years of relevant brand or integrated marketing experience.
• Experience in building brand / integrated campaigns for consumer apps, from ideation to execution.
• Ability to thrive in a fast-paced, dynamic environment.
• Experience balancing short-term tactics with longer-term strategic deliverables.
• Experience briefing and managing creative production (internal resources and external agencies).
• Experience working cross-functionally (including organic social, influencer, UA, product, creative, comms), managing stakeholders and mobilising teams for full integration across channels.
• Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience. Health or femtech experience preferred.
• Experience marketing consumer apps with app-focused plans and budgets.
• Experience in marketing planning, budgeting, tracking performance and optimising for success.

A bit about you

• Able to work independently with minimal guidance
• Go-getter attitude, self-motivated, optimistic
• Strong attention to detail and organised
• Strong written and oral communication skills
• Bachelor’s Degree in an academic or business discipline

Salary on offer up to £70k

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you’ll get

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. Flo is an equal opportunity employer and welcomes applicants from all backgrounds, communities and identities. We are committed to fairness in hiring and to protecting privacy; read our privacy notice for job applicants.

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