Overview

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We are looking for an ambitious, purpose-driven, results-driven Brand Marketing Manager to join the Brand Marketing team as mat cover on a fixed term contract of up to 11 months, with potential to stay on within the company. You’ll help grow an iconic brand shaping the future of female health through medical credibility, knowledge, and community.

Key Responsibilities

• Plan & execute integrated brand campaigns based on business priorities.
• Collaborate with cross-functional teams (across marketing, creative, product marketing, product) to build integrated channel plans
• Apply Flo's core narratives into messaging + creative strategies across key projects & campaigns
• Manage asset production and ensure they're optimised for impact and a joined-up user experience
• Manage the brand marketing & campaign calendar for the year, identifying key moments to activate based on consumer insights, behaviours and trends
• Own the campaign budgets in order to make the biggest impact. Think big brand energy, with no spend wasted.
• Measure and report campaign results, feeding insights and learnings into future activity

Your Experience

Must have:

• 5+ years of relevant brand or integrated marketing experience
• Experience in building brand / integrated campaigns for consumer apps, from ideation to execution
• Ability to thrive in a fast paced, dynamic and changing environment.
• Experienced in balancing short term tactics with longer term strategic deliverables.
• Experience briefing and managing creative production (ideally internal resource and experience in managing external agencies)
• Experience in working cross-functionally (including organic social, influencer, UA, product, creative, comms), managing stakeholders and mobilising different teams to ensure campaigns are fully integrated and promoted across channels.
• Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience. Experience in health or femtech preferred.
• Experience working for consumer apps, understanding the importance of marketing to current and new audiences - and building marketing plans that are optimized for an app business
• Experience in marketing planning and budgeting, tracking campaign performance and optimising for success.

A bit about you

• Able to work independently with minimal guidance
• Go-getter attitude, self-motivated, optimist
• Strong attention to detail and organised
• Strong written and oral communication skills.
• Bachelor’s Degree in an academic or business specialty

Salary on offer up to £70k

#LI-DL1

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you\'ll get

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

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