Brand Marketing Executive

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JD Sports Fashion plc Brand & Content Marketing Executive JD Outdoor Group I am responsible for.... Supporting in the delivery of the marketing plans for the clothing and footwear partner brandsPlanning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channelsSupporting in the development of the JD Outdoor content strategy I do this by..... Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plansContributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategyWorking with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plansPlanning and attending shoots to create video content across all JD Outdoor channelsBriefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brandsProducing SEO-rich blog content and expert advice guidesMonitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plansWorking closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channelsCommunicating campaigns & results I know I’ve done a great job when... Campaigns are delivered on time and within budgetKPIS for content views and engagement are achieved My role requires me to work with... The Brand & Content Marketing ManagerThe content teamMarketing team members Merchandisers and BuyersOnline teamProduction CompaniesExternal Brands/AgenciesRetail ops / store teams The skills and knowledge I need to do my job are..... (include experience gained ‘on the job’ as well as any professional/technical qualifications required to deliver the role accountabilities) An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.Experience with blog building tools, such as Wordpress, with basic HTML skills.Video production skills – planning, scripting, administration, budgeting, etc.Experience of selling product through marketing and/or retail sales.Knowledge and understanding of what makes a good customer experience.Experience of social media and broader marketing.Experience of developing and managing content calendars.Ability to work collaboratively on projects with multiple stakeholders from across the businessAbility to draw insights from analytic dataFamiliarity with Google Analytics (advantageous)A passion for the outdoors and outdoors products (advantageous)Phone videography skills (advantageous) #J-18808-Ljbffr
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Location:
Bury, England, United Kingdom
Job Type:
FullTime

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