Overview

Brand Marketing Executive role at LexisNexis. This position focuses on delivering compelling marketing copy and supporting brand storytelling to engage professional audiences in the legal and tax sectors.

About Team

We are looking for a passionate communicator to join our Internal Communications and Employee Engagement team. This team is part of our Brand and Communications function, and the successful candidate will play a role in engagement and ensuring clear, internal messaging.

About Role

We are looking for a driven individual to join our brand team. They will be responsible for crafting brilliant marketing copy that will grab the attention of busy lawyers and tax professionals and nudge them into the sales funnel. They will write copy that helps tell the LexisNexis story and drive change in the legal industry using the latest insights from the legal industry. The remit includes responding to briefs from the wider marketing team for punchy marketing emails, social media copy and blog writing. It will require the delicate editing of salespeople's copy and also some end-to-end campaign writing for thought leadership campaigns.

Responsibilities

• Respond to copywriting requests from the marketing team (legal and tax) and the wider LexisNexis business, meeting agreed SLAs.
• Build templates and processes, maximising the use of generative AI, to bring a standardised approach to copy.
• Carry out systematic testing of copy, language and styles to share a data-led understanding of what has the greatest impact.
• Track the success of copy (particularly emails), regularly reviewing and reporting back.
• Support with the delivery of thought leadership reports, blogs and campaign copy, working with the content writer.
• Support the delivery of social media content that engages and delivers pipeline, working with the social media manager.
• Research and share the latest marketing insight on impactful copy.
• Utilise legal insight in marketing copy so that we are driving change and adding value to the wider legal industry.

Requirements

• Have some demonstrable experience in marketing communications
• Strong writing skills and excellent verbal communication
• Understanding of social media channels
• Enjoy taking ownership for projects and initiatives and also thrive when collaborating with teams to achieve goals
• Able to understand target audiences, pain points and motivations and then create content copy that engages, informs and motivates
• Have good analytical skills and able to use data-driven thinking to optimise marketing performance
• A pro-active approach to finding problems and devising solutions to them.

Why Join Us?

Join our team and contribute to a culture of innovation, collaboration, and excellence. If you are ready to advance your career and make a significant impact, we encourage you to apply.

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous well-being initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

Benefits

• Annual Profit Share Bonus
• Comprehensive Pension Plan
• Generous vacation entitlement and option for sabbatical leave
• Maternity, Paternity, Adoption and Family Care Leave
• Flexible working hours
• Internal communities and networks
• Various employee discounts
• Recruitment introduction reward
• Employee Assistance Program (global)

About The Business

LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.