Brand Marketing Director, London, England, United Kingdom

Brand Marketing Director

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Role: Brand Marketing Director

Reports into: CEO

Contract Type: Full Time, working 7.5 hours per day, 5 days per week

Location: Hybrid, working 3 days a week in our offices based in Old Street, London

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.

Our Benefits

25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
5% employer match salary sacrifice pension scheme
Generous Oner Active discount plus regular office sample sales
Free Evolve You subscription
Private Healthcare with Vitality including optical and dental
Monthly wellness allowance and team workout classes
Start-up culture - the chance to learn and make a real impact
Great employee events like our Summer party, Christmas party and team away days
Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
Dog friendly office

About You

The Director of Brand Marketing will be the visionary leader shaping and driving the future of Oner Active's brand. This role is responsible for defining the brand's identity, evolving its presence, and creating an inspiring strategy to drive growth and cultural relevance. Working closely with our founder, Krissy Cela, and a talented team, the Brand Marketing Director will ensure that the brand continues to resonate with its core audience while thoughtfully expanding into new areas such as functional training, Hyrox,and beyond.

They will own the marketing calendar and establish a unified direction that brings campaigns, initiatives, and brand experiences to life. This is an extraordinary opportunity to craft a brand that not only leads in women's activewear but also champions empowerment, performance, and authenticity.

You'll be responsible for:

Brand Strategy & Vision:

Define and evolve the overarching brand strategy, ensuring alignment with the company's mission and business objectives
Identify opportunities for brand growth, including expanding into new areas of women's performance, and ensure the brand remains culturally relevant and aspirational
Lead in protecting and continuously enhancing the value of the brand. Collaborate closely with the founder to align on the brand's position and direction, leveraging her insights and influence as a cornerstone of the strategy
Set the vision for how the brand presents itself across all touchpoints, maintaining consistency and impact in visual identity, tone of voice, and storytelling

Leadership & Team Development:

Lead, inspire, and mentor a high-performing brand marketing team, fostering creativity, collaboration, and a commitment to excellence
Establish clear goals, accountability measures, and development opportunities for team members to grow within their roles
Ensure the brand's values are embedded internally within the team, creating advocacy from within and aligning employee experience with brand ethos

Budget Management:

Own and manage brand marketing budgets, ensuring optimal allocation to drive impact while maintaining cost discipline and ROI focus

Creative Direction & Execution:

Serve as the visionary for brand, guiding the development of campaigns, content, and experiences that resonate with current and future audiences
Drive innovation in storytelling and brand activation, ensuring all creative output aligns with the brand's identity and objectives
Work closely with cross-functional teams to deliver cohesive, high-impact campaigns that seamlessly span digital channels and in-person experiences. Every decision is made with careful consideration of product, marketing, growth, merchandising, and events to ensure strategic alignment

Marketing Calendar & Campaign Ownership:

Own and oversee the marketing calendar, setting the direction for all brand campaigns, product launches, and key moments. Give final approvals to call campaigns alongside the Creative Director. Give final approval to all campaigns alongside the Creative Director
Ensure campaigns are thoughtfully planned and executed, delivering measurable impact while staying true to the brand's values.

Market & Cultural Expansion:

Develop strategies to thoughtfully expand the brand into new performance areas, such as functional training and emerging fitness trends (e.g Hyrox)
Monitor market trends, competitor activity, and cultural movements to identify opportunities for differentiation and growth, identifying were Oner stands within the market

Performance & Impact Measurement:

Establish brand standards and ensure global consistency in execution, continuously review across platforms and geographies to maintain quality and integrity
Define and track KPIs to measure the success of brand initiatives, ensuring alignment with broader business goals
Regularly analyse brand performance, using insights to refine strategies and optimise future efforts

You'll need to have:

12+ years of experience in brand marketing, creative leadership, or related fields, with a proven track record in direct-to-consumer or lifestyle industries
Strong strategic thinker with a history of successfully defining and evolving brand identities in competitive markets
Proven experience of successfully navigating and managing high-growth, scale-up environments
Significant experience leading creative teams and delivering innovative, high-impact campaigns.
Exceptional storytelling skills, with an ability to craft narratives that resonate deeply with diverse audiences
Proven success expanding brands into new markets, channels, or cultural spaces
Strong leadership and team-building capabilities, with experience managing multidisciplinary teams
Amazing communicator, skilled at building trust and alignment with cross-functional teams, senior leadership and Creative Director
Passion for fitness, women's empowerment, and community-driven brand building

You'll need to be:

Visionary thinker with the ability to inspire teams and translate ideas into action
Creative and innovative, with a keen understanding of cultural trends and consumer behaviours
Strong growth mindset
Collaborative leader who thrives in a fast-paced, entrepreneurial environment. Able to react fast, but calm
Data-informed decision-maker with strong analytical skills to evaluate brand performance

Equality, Diversity, and Inclusion

At Oner Active it's about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.

We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we're here to support you every step of the way.

Seniority level

Seniority level
Director

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Non-profit Organizations and Primary and Secondary Education

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Location:: London, England, United Kingdom
Salary:: £200,000 +
Job Type:: FullTime
Category:: Marketing & Media

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