Brand Marketing Controller
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Location: London (Hybrid – 3 days in the office)
Lime Talent is partnering with a high-growth branded food company on the next phase of their UK expansion. They’re investing heavily in brand building and multi-channel activation and need a Brand Marketing Controller to lead flagship campaigns and manage a small team while working closely with best-in-class creative and media partners.
The role
Reporting to the Director of Brand & Marketing, you’ll set and execute the brand marketing strategy across paid/owned channels, lead campaign development with agencies, and own post-campaign effectiveness and investment decisions. You’ll also coach and develop two direct reports.
What you’ll do
- Build and manage an annual brand strategy & comms calendar, aligning product- and brand-level growth plans and investment.
- Brief, plan and deliver best-in-class, multi-channel brand campaigns with creative and media partners; own timelines and critical paths.
- Track performance and ROI of brand spend; lead post-campaign analysis and evolve long-term strategy accordingly; present to senior stakeholders quarterly.
- Manage agency relationships (media, digital, creative) for both performance and cost. Budget circa £5m.
- Create sharp, insight-led briefs for internal and external teams.
- Lead, coach and develop a team of two
About you
- Proven track record building and executing brand marketing growth strategies with senior stakeholder exposure.
- Strong grasp of the media landscape, channel mix and cost drivers.
- Comfortable using research, data and analytics to drive decisions and secure buy-in.
- Excellent communicator with a high bar for creative standards and detail.
- Adaptable, collaborative, “can-do” operator who thrives in a fast-moving environment; strong Microsoft Office (especially Excel).
How to apply: Please apply with your CV. Shortlisted candidates will be contacted swiftly for an initial conversation.
#J-18808-Ljbffr- Location:
- London, England, United Kingdom
- Salary:
- £100,000 - £125,000
- Job Type:
- FullTime
- Category:
- Finance
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