Location: London, Hybrid

Salary: £65,000

About us

At Arbor, we’re on a mission to transform the way schools work for the better.

We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day.

Our MIS and school management tools are already making a difference in over 7,000 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.

At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn.

About the role

We are looking for a Brand & Content Marketing Lead to join the wider marketing team, owning and driving the brand, content and national marketing strategy at Arbor.

The Brand & Content Marketing Lead will be responsible for brand strategy, campaigns and delivery, content marketing and strategic communications.

Core responsibilities

Brand and Content Strategy

• Create and own the brand strategy and architecture for Arbor and its suite of products
• Shape and manage brand and content KPIs
• Own and maintain our Brand Guidelines and Visual Identity guidelines
• Craft and deliver on a brand marketing programme annually - defining brand activations to raise awareness, drive leads, and build equity with our target audiences
• Work with businesses we acquire to define key messaging and bring them cohesively into our suite of products
• Train, support and enable teams across the business to represent Arbor’s brand in their work
• Create and own our annual content marketing programme - using content to drive inbound leads, keep Arbor top of mind, and boost engagement and community
• Manage our SEO/GEO strategy
• Build authority for Arbor and its brands in key thought leadership topics across content of all kinds (e.g. data, AI)
• Be the first point of contact on brand from identity to application - make sure our brand comes to life in everything we do

National Brand Campaigns (Demand Generation)

• Own end-to-end national, “broadcast style” campaigns to schools, trusts and LAs to drive demand for Arbor and its suite of products
• Deliver cross-brand demand gen activity including webinars, ads, and email campaigns with your team
• Work with your team to make sure social media messaging and outbound campaigns align
• Partner with our Events Manager and Go-to-Market SLT to make sure all Arbor events are well branded and high converting

Strategic Comms and Marketing

• Partner with SLT at Arbor and The Key Group to evolve our brands and positioning for new markets and investors
• Manage M&A comms internally and externally
• Work with our PR agency to manage crisis and proactive PR campaigns (e.g. MAT procurement)
• Work closely with major strategic partners - Google, AWS and Snowflake - to make the most of development funds and brand association

Team, Reporting and ROI

• Be a member of the Strategy SLT, making sure the whole team is working well together and is on track
• Manage a team of 2 x FTE, ensuring they are equipped to meet their KPIs/goals and to develop in their career
• Manage the budget for Brand and Content Marketing activity, reporting on ROI and ensuring value vs quality remains balanced
• Feedback on your team’s work, helping them to achieve the best possible results
• Report weekly and monthly on results, identifying success and areas to improve
• Ensure best practice use of our tooling - e.g. Hubspot, Asana, and so on

About you

• Experience in B2B brand marketing or product marketing
• Expert storyteller - you’re a natural at crafting compelling messaging and making copy shine
• Strong commercial instinct - understands the interplay of brand and demand generation
• 2-3 years experience as a line manager - you love coaching and developing people
• You thrive at the intersection of creating strategy and process, and helping cross-functional teams to execute
• A passion and aptitude for data analysis, advocating for customers and critical thinking
• Confidence to present and explain ideas to colleagues - must be resilient
• Strong aesthetic skills, with a keen eye for maximising the impact of collateral to build brand equity
• A willingness to roll up your sleeves and get things done at pace, leveraging strong prioritisation and organisational skills
• Experience working with digital product and B2B sales teams to bring products to life for an audience
• Experience with customer research and surveys
• The ability to keep calm under pressure and able to juggle multiple projects with tight deadlines and shifting business demands
• Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways
• A bias for action where no task is too big or too small

What we offer

The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
• Private Dental Insurance with Bupa
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching)
• All of our roles champion flexible working and we are happy to discuss what this means to you
• Social committees that plan team, office and company wide events to bring people together and celebrate success
• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
• Volunteer with a charity of your choice for a day each year

Interview process

1. Phone screen
2. 1st stage interview
3. 2nd stage with presentation

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com.

Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.

Arbor Education is an equal opportunities organisation

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.

Refer a friend

Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: careers@arbor-education.com

Please note: We are unable to provide visa sponsorship at this time.