OverviewPosition: Strategic Marketing Specialist. As part of the Strategic Marketing team, you will be responsible for researching topics and campaigns, and creating assets and marketing tools that our sales teams can use to take to market. You will work with regional directors, BDMs, TRG, Channel Marketing, and PR teams to identify needs and collaborate with US and other channels to develop relevant assets. You will also support PR efforts by aligning content and messaging with campaign goals, ensuring consistent communication across all media, and reporting on the use and impact of assets to all stakeholders.Duties and ResponsibilitiesLiaise with Business Managers and Business Development Managers (BDMs) to identify possible campaigns, markets, and products to focus on.Research and develop ideas with all stakeholders. Use that research to create assets using all the marketing vehicles.Coordinate with necessary stakeholders to develop ideas and create video content. Take ownership of the process—from concept development and collaboration with the creative team through to promotion and reporting.Coordinate with necessary stakeholders to develop ideas and create video content. Take ownership of the process—from concept development and collaboration with the creative team through to promotion and performance reporting.Plan, coordinate, and execute key B2B events in collaboration with relevant internal and external stakeholders.Build and maintain relationships with key B2B influencers in focus countries to support awareness and credibility.Handle ongoing/ad hoc enquiries from various teams on asset requests.Work as part of the Strategic Marketing team with strong communication to ensure smooth running.Collaborate with agreed alliance partners to bring assets together on a Pan-European basis.Assist in quarterly marketing reports, QBRs, and monthly reporting preparation.Communicate with internal and external customers about activities, actions, programmes, and coordinate activity with these teams as appropriate.Work with the Social Media team to help plan B2B content on a monthly basis.Review and provide feedback on PR articles to ensure alignment with campaign goals, brand messaging, and target audiences.Liaise with PR team to ensure they share relevant key topics from their agencies and provide assets and content for effective use.Analyze results, assess the effectiveness of activities, and determine future actions.Person SpecificationQualifications: Degree level educated (or equivalent) in a business-related discipline.Experience / Knowledge: B2B selling or marketing experience (preferably both). Fluent English. It would be advantageous to have one of the following languages at business level: German, Spanish, French, Italian. Strong background in IT Industry Marketing.Skills / Behaviours: Strong interpersonal and communications skills. Good planning, research, and analytical skills. Proficient with MS Outlook, Word, Excel, and PowerPoint to intermediate level. Good numeracy. Confident, proactive, creative thinker with attention to detail. Ability to work independently and take initiative; able to work at all levels within an organisation; able to understand and deliver strategy; able to understand local culture; able to work with a wide variety of people in a multicultural environment.Personal CircumstancesLives within easy commutable distance of Sunbury-on-Thames.Hybrid WorkingThe successful candidate will be expected to work Mondays, Tuesdays, and Wednesdays in our offices in Sunbury with the remaining two days flexible (home or office). #J-18808-Ljbffr