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Job Description:

We can be flexible on where the role holder is based, within the UK. However, there will be a minimum requirement of 2x days per week in our Milton Keynes office.

bp’s Retail business (Mobility and Convenience) is the shop window for our brand in the UK, with over 1,140 forecourts—approximately 300 company-owned and 840 dealer-operated sites—serving private motorists and fleets alike. As the world transitions to low-carbon fuel, bp future-proofs our brand by offering fuel, food and drinks on the go or for later enjoyment.

About the role

In this pivotal position, you will serve as the UK B2B Marketing Manager, driving strategic marketing initiatives across both fleet and dealer channels. You’ll support the delivery of over 3.5 billion litres of fuel annually and fuel the growth of our WBC franchise and fleet partnerships. Reporting into the UK Marketing team, you’ll collaborate with Sales, global marketing and our India-based marketing hub to create and implement region-specific plans that accelerate commercial growth and enhance customer experiences.

What you will do

• Define and articulate a clear customer-funnel marketing strategy for fleet and dealer segments
• Plan and deliver a 12-month marketing roadmap aligned to commercial goals, improving paid, owned and experiential channels
• Support customer offers and service marketing across brand awareness, thought leadership and lead generation
• Develop and complete dealer and distributor activations to develop long-term growth and service excellence
• Design and optimize CRM journeys for fleet segments, prioritizing reporting, testing and campaign efficiency
• Adapt global toolkits, digital assets and creative content for local market relevance
• Lead and optimize digital experiences and CRM to deliver consistent, customer-centric engagement
• Coordinate multi-million-pound marketing budgets; analyse spend and campaign performance to refine value.
• Champion innovation through A/B testing, process improvements and new ideas to boost customer and dealer impact
• Ensure all marketing activities align with local regulatory, tax and language standards
• Drive adoption of shared assets and tools via our India-based marketing hub, meeting and exceeding SLA targets

What you will need to be successful

• Proven B2B marketing expertise in fleet or partner management, sales enablement or related roles within a multinational, matrixed organisation
• Strong analytical and project management skills, with a track record of delivering data-driven, impactful campaigns
• Excellent collaboration and communication abilities to engage cross-functional teams, dealers and fleet partners.
• Proficiency in digital marketing, CRM (Salesforce preferred), lead generation and customer-journey management
• Demonstrated experience planning and performing large-scale events and multi-level hospitality programmes
• Customer-first mindset, adaptable approach and sound judgment in tackling complex challenges
• Deep understanding of the B2B sector, market dynamics, customer needs and competitor landscape
• Experience managing multi-million-pound budgets and leading creative and media agencies
• Strong analytical reporting skills and the ability to translate insights into action
• Exceptional stakeholder management, influencing and relationship-building capabilities
• Expertise in acquisition and retention strategies, customer-journey mapping, offer development and content localisation

Why join us?

At bp, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, market-leading retirement provisions, tailored learning and development programmes, and opportunities to collaborate across our global network, among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us .

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.