Were on a mission to change the world so were looking for awesome people who want to make a difference every day. No clock-watchers, just earth-shakers.Climate change is the biggest challenge we face and the only way to stop it is by changing the way we all live our lives. That means changing how we power our homes, our businesses and our vehicles, changing what we eat and how we make it, and ensuring all the decisions we make are sustainable and have an ethical, green outcome. Thats where we come in.Were not just a business energy company, we make a difference at the very center of things in Britain. We focus on energy, transport, and food because, between them, they account for 80% of all our carbon emissions. By changing those three things, whilst always considering the impact on nature, we can make a huge difference.Were looking for a data-driven and customer-focused CRM Specialist to join our B2B Marketing team. This is a pivotal role in shaping how we engage with our business customers, prospects and partners through CRM platforms and campaigns.Youll be responsible for managing and optimising our CRM systems, ensuring data integrity, and delivering targeted communications that drive engagement, retention and conversion. Youll work closely with the wider marketing and content teams to ensure CRM activity aligns with our brand values and commercial goals.Key ResponsibilitiesDevelop and implement CRM strategies to support business objectives and customer lifecycle stages.Own the CRM roadmap and ensure alignment with marketing campaigns and sales initiatives.Collaborate with the Content Specialist to deliver timely, relevant and engaging email communications.Data Management & InsightsMaintain and optimise customer data within the CRM system, ensuring accuracy and compliance.Segment audiences based on behaviour, industry, and engagement levels to support targeted campaigns.Analyse CRM performance metrics and provide actionable insights to improve campaign effectiveness.System Management & SupportManage the day-to-day operation of the CRM platform (Salesforce Marketing Cloud)Work with internal teams and external partners to troubleshoot issues and implement improvements.Provide training and support to colleagues on CRM best practices and usage.About YouProven experience in CRM management, ideally within a B2B environment.Basic HTML coding skillsA good understanding of personalisation and dynamic contentGood understanding of Excel formulasStrong understanding of Salesforce Marketing Cloud and marketing automation.Excellent analytical skills with the ability to interpret data and generate insights.Experience with email marketing, customer segmentation and campaign reporting.Strong communication and collaboration skills able to work cross-functionally with marketing, sales, customer service and content teams.QualificationsDegree in Marketing, Business, Data Analytics or a related field (or equivalent experience).CRM certifications - Salesforce Marketing Cloud, Pardot, SalesforceWhat We OfferCompetitive salary and benefits packageOpportunity to promote renewable energy and environmental sustainabilityCreative freedom to develop innovative CRM campaigns & brand tone of voice, as part of a growing teamCollaborative and purpose-driven work environment with access to broader Green Britain GroupProfessional development opportunities in digital marketingIf you're passionate about sustainability, have a flair for email marketing, and want to help us engage communities around the green economy & clean energy, we'd love to hear from you!Ecotricity is an equal opportunities employer and is committed to providing equality for all. #J-18808-Ljbffr