Overview

At DC Thomson we are a business with a purpose—to make a positive impact on the communities we serve. Deeply rooted in our communities, we are investing in data, technology and talent to unlock a new level of understanding about what really matters to our customers. This is how we are shaping the future of media. We’ve changed the way we work to create a flexible, collaborative, learning-led culture that draws on expertise from across the organisation to create award-winning content and cultural moments that engage audiences to be part of our communities.

About Beano Brain

Beano Brain is DC Thomson’s kids and family insight consultancy. Powered by Rebel Thinking, we challenge the brief, question assumptions and flip perspectives to deliver original, thought-provoking market research & strategic consulting – to help brands cement their places in kids’ lives and family homes.

About the role

Job Title: B2B Marketing & Communications Manager

Department: Marketing

Reports to: Head of Marketing

Location: London

Ways of Working: Hybrid

Responsibilities

• Reporting directly to the Head of Marketing for Beano Studios, set and deliver the annual strategic marketing plan for our B2B services, with a focus on Beano Brain.
• Lead in telling our B2B stories across channels; work closely with commercial teams to drive awareness and consideration of B2B services to deliver new business and deepen client relationships.
• Use customer insight, data and analysis to develop a clear commercial marketing strategy accelerating growth.
• Lead PR and thought leadership marketing efforts to drive brand awareness of our B2B services and agencies, whilst strengthening their parent brands.
• Oversee PR and marketing budgets and optimise spend in line with commercial goals.
• Identify and define key target markets with commercial teams and develop bespoke content to drive new business leads.
• Influence the development of new products or enhancements for B2B agencies and services and own marketing strategies to take these to market creatively and impactfully.
• Create and implement metrics to demonstrate and measure the value and impact of the B2B marketing strategy on commercial growth.

What you’ll bring

• Significant experience as a marcomms professional with a proven track record of marketing B2B services.
• Experience in influencing leaders cross-functionally across product and commercial to deliver material business results.
• Demonstrable experience of shaping and developing thought leadership and PR strategies.
• A creative thinker who constantly brings new ideas to the table.
• A confident and experienced communicator, verbally, visually and in writing.
• Proficiency in HubSpot and experience leveraging CRM and marketing automation to support commercial success.
• A proactive, entrepreneurial approach, able to own projects from start to finish independently.
• Adept at building productive cross-functional relationships and establishing strong connections both internally and externally.

To apply

To apply for this role, please follow our online application process and submit a CV and cover letter.

This is a full-time, permanent position, working 35 hours per week. We offer a blend of home and office working. Your contractual office base will be the DC Thomson London Office. We offer a generous package including 34 days holiday, health cash plan, gym discount, excellent pension, a competitive salary, and many more staff discounts and benefits.

We are an equal-opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

If you have any issues with your application, please email recruitment@dcthomson.co.uk

For further information, please visit dcthomson.co.uk/vacancies

Closing date for applications: Friday, 19th September 2025 at 16:00hrs

This vacancy may close early once suitable applications have been received, so please submit your application as early as possible to avoid disappointment.

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