Central Employment are working with a leading and prominent services provider, as they look to appoint a B2B Digital Marketing Executive joining an established in-house Marketing, Comms and Events team. B2B Digital Marketing Executive profile: As the digital marketing campaigns lead, youll be central to reporting and reviewing performance marketing and PPC analytics, helping us make strategic, data-driven decisions. B2B Digital Marketing Executive responsibilities:- • Develop, implement and manage end-to-end multi-channel digital marketing campaigns that nurture and deliver leads into our sales funnel. Ensuring timeliness, effective budgeting and alignment with our membership growth plans. • Running and optimising Google Ads campaigns with a firm grasp of search and display. • Using Google Tag Manager to set up and manage triggers, tags and custom conversions. • Setting up and reporting on campaign performance using GA4 and other analytics tools. • Collaborating across teams to ensure campaigns are aligned, well-executed and data-driven. • Driving and measuring the performance of email marketing, SEO, website optimisation and automations. • Collaborating across teams to develop targeted content for paid and organic social campaigns, including ads, carousels and video. • Manage paid and organic social media...