Audience Marketing Manager

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Overview Audience Marketing Manager (Permanent) — London, United Kingdom. Base pay range: £40,370 – £43,720. This role is part of Sage, a mission-driven, independent publisher. You’ll work with a diverse group of people who share a passion for empowering researchers, educators, and institutions to shape the future. About Sage Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Sage’s independence supports its mission indefinitely. Our team values collaboration, diverse perspectives, and long-term thinking to transform teaching and learning. Responsibilities
You will play a pivotal role in strategic marketing initiatives, ensuring marketing efforts are data-driven and impactful. Using data to understand audience behaviour and identify new segments. Drive growth through targeted strategies across email, social, paid media, and partnerships. Develop and lead multi-channel campaigns that boost brand awareness, increase conversions, and support acquisition, engagement, and retention. Craft content for SEO, email, and social platforms, working closely with creators to align messaging with audience needs. Track campaign performance, run A/B tests, and deliver actionable recommendations to improve results. Discover fresh marketing strategies and techniques to boost revenue. Collaborate across editorial, sales, and creative teams to deliver coordinated marketing initiatives.
Qualifications
A digital marketing professional with experience driving audience growth and leading digital campaigns that deliver results. Strong analytical skills, with experience interpreting audience data and building strategy and performance plans. Experience with B2B multi-channel marketing, ideally within life sciences or academic publishing. Proficient in handling Customer Data Platforms and Microsoft Office tools to support marketing execution. Knowledgeable of the full sales and marketing cycle, including promotion, materials, and campaign creation that supports sales teams. An active partner who excels in multifaceted environments and communicates confidently with collaborators.
Benefits
25 days annual leave (plus bank holidays) with 2 additional floating personal days. Hybrid working up to 2 days per week in the office and a home working allowance. Life assurance, income protection, and travel insurance. Private medical cover and access to the company doctor. Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals. Variety of snacks and beverages in the office. Healthy lifestyle reimbursement and anniversary trips. Access to company loans (season ticket loan, rental deposit loan, cycle loan).
Company and Diversity We’re a Disability Confident Employer (Level 1). If applying under this scheme, please indicate this in your application. Sage is committed to recruiting inclusively and providing reasonable adjustments upon request. For adjustments, please email humanresources@sagepub.co.uk. Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Book and Periodical Publishing
Application Closing date for applications: Monday 13 October 2025. We may close the closing date early if a suitable candidate is found. We encourage early applications. Referrals increase your chances of interviewing at Sage. #J-18808-Ljbffr
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Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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