Overview

Associate Director, Product Marketing - Private Markets at S&P Global. As an essential member of S&P Dow Jones Indices’ Private Markets marketing team, this position leads product marketing initiatives that enhance awareness, adoption, and engagement of S&P DJI’s private market offerings. The role focuses on crafting compelling product narratives and content strategies that resonate with target audiences in the evolving private equity and alternative investment landscape.

Responsibilities

• Content Strategy and Development: Design and implement a comprehensive content marketing strategy that highlights S&P DJI’s private market products. Create high-quality content, including blog posts, whitepapers, case studies, webinars, and educational materials that effectively communicate product features, benefits, and market insights.
• Product Positioning and Messaging: Develop and refine the positioning and messaging for S&P DJI’s private market products. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, including institutional investors, private equity firms, and financial advisors.
• Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of private market offerings.
• Market Research and Competitive Analysis: Conduct market research to identify trends, customer needs, and the competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI’s offerings remain relevant and competitive.
• Account-Based Marketing: Engage with key partners and clients to promote awareness and adoption of S&P DJI’s private market products. Develop tailored marketing strategies to nurture relationships and drive product usage.
• Performance Metrics and Reporting: Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments.

Qualifications

• 7+ years of professional experience in content/product marketing within financial services, with a strong focus on private markets preferred.
• Proven expertise in content marketing and content creation, with a portfolio of successful campaigns and materials that demonstrate effective messaging and audience engagement.
• In-depth understanding of private equity, alternative investments, and the product development lifecycle.
• Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
• Bachelor’s degree (Marketing, Communications, Business, or related field preferred).
• Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively.
• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

Preferred Qualifications

• Experience with product launches, go-to-market strategies, and account-based marketing in the private markets or financial services space.
• Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns.
• Analytical mindset with experience in market research and competitive analysis to inform product positioning.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners.

Flexible Working

We pride ourselves on our agility and diversity, and we welcome requests to work flexibly. For most roles, flexible hours and/or an element of remote working are usually possible. Please talk to us at the interview about the type of arrangement that is best for you. We will always try to be adaptable wherever we can.

Return to Work

Have you taken time out for caring responsibilities and are now looking to return to work? As part of our Return-to-Work initiative, we are encouraging enthusiastic and talented returners to apply and will actively support your return to the workplace.

Compensation/Benefits

This section is applicable to US candidates. S&P Global states that the anticipated base salary range for this position is $145,000 to $165,000. Final base salary will be based on geographic location, experience level, skill set, training, licenses and certifications. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide, please click here.

About S&P Global Dow Jones Indices

At S&P Dow Jones Indices, we provide iconic and innovative index solutions backed by expertise across the asset-class spectrum. We empower investors to make decisions with conviction and are the largest global resource for index-based concepts, data and research. We’re home to iconic indicators such as the S&P 500 and the Dow Jones Industrial Average. More assets are invested in products based on our indices than any other index provider. S&P Dow Jones Indices is a division of S&P Global.

Equal Opportunity Statement

S&P Global is an equal opportunity employer. All qualified candidates will receive consideration without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. If you need an accommodation during the application process, please email EEO.Compliance@spglobal.com.