Overview

Saïd Business School is seeking a visionary Associate Director for Marketing Planning and Strategy to lead the strategic marketing direction of our renowned Executive Education portfolio. This is a unique opportunity to play a pivotal role in shaping how we communicate, engage and grow our impact globally across Open, Online and Custom programmes.

As Associate Director, you will be responsible for devising and delivering a results-driven, integrated marketing and communications strategy across our Executive Education business unit. Working at the heart of a collaborative cross-functional team, you will spearhead efforts to drive lead generation, enhance brand visibility and support both B2C and B2B engagement. This is a leadership role requiring creativity, commercial awareness, digital fluency and the ability to deliver multi-channel marketing campaigns that support strategic goals. You will be a central figure in connecting internal stakeholders and external partners to develop and execute innovative marketing plans in line with the School’s values.

Responsibilities

• Oversee execution of high-performing, data-driven campaigns for online and in-person Executive Education programmes.
• Collaborate with Sales, Product, Customer Experience and Central Marketing teams to create integrated, impactful campaigns.
• Manage key relationships with EdTech partners, vendors and other academic institutions.
• Shape compelling event and PR strategies to raise visibility and drive engagement.
• Lead and develop a team of marketing professionals, fostering a culture of excellence and innovation.

Qualifications and experience

You will bring extensive experience in strategic planning and execution of integrated marketing campaigns across digital and traditional channels, with a strong track record in both B2C and B2B contexts, particularly for online and in-person programmes. You will have proven stakeholder management skills, including work with EdTechs, vendors and partners, as well as expertise in writing briefs and marketing communications tailored to diverse audiences.

Benefits and application information

• Generous holiday allowance of 38 days including bank holidays
• Hybrid working
• Membership of the Oxford staff pension scheme
• Discounted bus travel
• Subsidised onsite catering
• Cycle loan scheme
• Plus, many other University benefits

All applications must include a CV, Supporting Statement/Cover Letter and Current Salary.

For further guidance and support, please click the 'Apply' button above.

The closing date for applications is 22 October 2025 at 12.00 noon.

£56,623 to £71,218 per annum including the Oxford University Weighting of £1,730 per annum