Description

The role

• Writing detailed creative briefs for Berkeley Homes’ agencies for development launches, brochures, showhomes etc.
• Ensure all marketing activities adhere to the corporate protocols, and Group Marketing is involved as appropriate
• Coordinate digital content and asset creation for website, social media, and email campaigns.
• Monitor campaign performance and suggest optimisations based on analytics and customer insights.
• Identify opportunities for innovation and continuous improvement across marketing channels and customer engagement touchpoints.
• Manage the updating of property portals including Rightmove and On The Market
• Manage the advertising schedule, updating as required and allocating spend across sites as appropriate.  Brief creative agency for upcoming adverts, liaise with the sales team to include appropriate incentives and sign off in time for copy deadlines
• Manage PR as appropriate either with our appointed PR agency
• Manage Agents’ (UK and international) advertising for Berkeley Homes, ensure corporate protocols are followed, and all information is accurate
• Co-ordinate launch dates for brochures, sites, showhomes and ensure these are communicated to all staff in the region
• Ensure brochure artwork and other projects are signed off internally by appropriate departments within required timeframe to meet deadlines
• Produce appropriate timelines for projects as required – brochures, site launches, showhomes.  Keep a quarterly launch schedule with all promotional activity on it up to date and circulated to all relevant parties.
• Manage the setting up of marketing suites and showhomes from concept to completion including all necessary promotional work (launch, advertising, site promotion) with internal and external suppliers
• Carry out regular reviews of sites to check: signage presentation, showhome and marketing suite presentation including cleaning, displays, literature 
• Manage a cleaning schedule to ensure cleaning is carried out across marketing suites and showhomes to an agreed price and standard, and the invoices match the schedule of works.
• Producing and managing accurate individual site marketing budgets
• Manage allocation and spend of budgets in IFS, work with the financial team on a monthly basis to forecast future expenditure, raise PO’s, negotiate costs with suppliers to fit budget cross quoting as appropriate, track PO’s against budget
• Manage the flow of marketing information for the Sales & Marketing Director and prepare information for management meetings and board meetings as required
• Oversee and support the Marketing Executives in the management of projects, ensuring effective execution of campaigns and workflow efficiency.
• Assist in developing marketing strategies that support the sales objectives for each development.
• Liaison with internal suppliers including Directors of Oxford & Chiltern and other regions, Build Managers, Site Managers, Accounts team, Architects, Planners, Quantity Surveyors, Customer Relations, Customer Services, Buying, Berkeley Homes photographer
• Liaison and regular meetings with external suppliers e.g.:  Creative agencies, Printers, Modelmakers, Interior designers, Illustrators / CGI suppliers, Signage companies, Cleaners, Media Buyers, Photographers, Agents, Marketing Suite & Showhome subcontractors – electricians, carpenters, flooring suppliers etc.

Experience required

• Property marketing experience, gained in development desirable.
• Excellent level of general computer literacy (in particular Microsoft Word, Excel, PowerPoint, Outlook).
• Experience using InDesign desirable. 
• Ability to effectively present information and produce reports, consolidating data from various platforms for monthly dashboards. 
• Excellent written and verbal skills.
• Ability to work logically, prioritise tasks and meet deadlines.
• Excellent time management and organisational skills.
• Thorough, accurate and an excellent eye for detail.

Why join us?

• 25 days annual leave, increasing with service to 33 days. 
• Health and wellbeing benefits including Private Medical Insurance. 
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day. 
• Private pension plan.
• Group life assurance.