Anthropologie - Senior Digital Marketing Executive
New Today
About Us
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.
Role Summary
We are looking for a highly skilled Senior Digital Marketing Executive to join our Ecommerce team to support driving the growth of EU customer acquisition across Paid Search, Paid Social, Display, Affiliates and SEO.
What You'll Be Doing
Supporting the Head of Digital Marketing in the execution of the Anthropologie EU digital marketing strategy
Producing weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities
Through analysis, seek opportunities to drive growth & optimise performance across marketing channels
Manage the digital marketing agencies, aligning & guiding them on opportunities to deliver performance
Manage in-house paid social marketing, through ad planning, optimised investment and review of ad performance
Support on delivering clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts
Work closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities
Plan and book promotional activity across key affiliates in line with our marketing calendar
Partner with the ecommerce trading and web production team on any SEO recommendations and optimisations
Management of the Digital Marketing Assistant
Monitor the marketplace and competitors, keeping the business informed of industry initiatives and key developments
What You'll Need
Project management experience
Confident in all areas of online marketing, with experience in managing multiple activities.
A confident communicator and willing to influence through best practice and ROAS
Ability to analyse marketing campaigns and present strategies based on results
Excellent attention to detail
Willingness to learn and ability to pick up new skills quickly
The Perks
Work-life balance:
Flexible start and finish times
Bring your dog to work
Wellbeing:
Employees Assistance program to support with mental, physical and financial health
Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount off external gym memberships
Private Medical Insurance
Employee Discount:
Up to 40% off at all URBN Brands
Community:
One paid day to either volunteer or fundraise for a charity of your choice
Travel:
Cycle to work scheme, season ticket loan
Continued Development:
We offer structured support within the business alongside continued learning and development
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
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- Location:
- City Of London, England, United Kingdom
- Job Type:
- FullTime
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