Join to apply for the AI Performance Marketing Lead role at OLIVER Agency

Join to apply for the AI Performance Marketing Lead role at OLIVER Agency

Get AI-powered advice on this job and more exclusive features.

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: AI Performance Marketing Lead

Location: London, England, United Kingdom (3 days a week from our London offices)

About the role:

Working in partnership with our client, we are looking for an AI Performance Marketing Lead. As a Performance Marketing Lead, you'll play a crucial role in our content studio. You'll focus on optimizing and amplifying our media campaigns to achieve outstanding client outcomes. Your strategic insight and analytical prowess will help us fine-tune our approaches to media performance.

What you will be doing:

• Strategy: Support to develop and execute data-driven media strategies to enhance content performance
• Support to align media performance marketing strategy with the overarching client's media strategy objectives
• Support to define proposed target audience groups, platforms and optimal budget / spend for all client portfolio sub-brands
• Market research: Category and platform trend - insight / innovation analysis and reporting
• Media activation: Facilitate and manage Genai media tool (Creative X) connections to ‘paid media ad accounts’, full integration/set-up: content API, reporting API
• Content analysis: Content analysis E2E: before ‘go-live’, one ‘live’ and post ‘go-live’
• Media management: Manage and oversee media platforms, ensuring proper integration with Creative X platform / analytics tools
• Performance: Establish key performance metrics and analyse media campaign results to identify opportunities for optimisation
• Performance prediction: Historical data performance predictions for proposed content / new variants
• Creative quality assessment: Measure and improve adherence to current defined platform guidelines and best practice
• Pre-launch content testing: Determine and report on creative effectiveness of content before deployment
• Performance optimisation: Provide insights on best-performing content formats and enhancements
• Following client alignment / approval, re-brief Genai pilot content studio to optimise creative / content prior to deployment
• Client engagement: Client engagement, client meetings, weekly client status meetings
• Client reporting: Deliver weekly performance reports with actionable insights
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues
  
  

• Relevant diploma or degree in Media, Marketing, Advertising, or a related field
• Extensive experience in media planning and performance marketing, preferably within a media or agency setting
• Genai experience and passion for innovation to define and lead this new generation approach to media and performance marketing
• Strong analytical skills, with the ability to interpret data and translate it into actionable insights
• Excellent communication and collaboration skills to work effectively with internal teams and external partners
• Proficiency in digital marketing tools, Genai platforms and a deep interest in technology
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role
  
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Human Resources

• Industries

  Advertising Services

Referrals increase your chances of interviewing at OLIVER Agency by 2x

Get notified about new Performance Lead jobs in London, England, United Kingdom.

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 month ago

Head of Drug and Alcohol Group (Ref: 8826)

London, England, United Kingdom 23 hours ago

Greater London, England, United Kingdom 11 minutes ago

London, England, United Kingdom 4 weeks ago

Greater London, England, United Kingdom 2 weeks ago

Director, Operations - DDC Global Operations

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

High-Achieving Professional Wanted - Work Remotely, Build Your Future

London, England, United Kingdom 1 hour ago

Customer Success Manager - Online Brand Protection (Spanish Speaking)

London, England, United Kingdom 4 days ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 days ago

Customer Success Manager - Online Brand Protection

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 8 months ago

Chief Business Development Officer (CBDO)

London, England, United Kingdom 4 months ago

Technical Consulting Tech Lead - IoT systems

London, England, United Kingdom 4 days ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 5 days ago

London Area, United Kingdom £75,000.00-£80,000.00 1 month ago

London, England, United Kingdom 2 weeks ago

Deputy Chief Investment Officer (Multi-Asset) – Dubai | Partner with CIO/CEO | Single Family Office | 0% Tax

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 months ago

London, England, United Kingdom 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.